Ford Media Center

Soundbites: March 2018 Sales

Ford SUVs hit record sales month with overall U.S. March sales gaining 3.4 percent, with 244,306 vehicles sold.  Here to break down our March sales results is Erich Merkle, Ford sales analyst.

 


Cut#1 “All things considered, with the bad storms on the East Coast through much of March, sales came in really strong." :09 sec.

Sales were up 3.4 percent, our SUVs had a record March sales month and this proved to be the best March since 2000.

 


Cut#2 “We sold over  87,000 F-Series  pickup trucks.  That is our best since 2000, that’s about 18 years ago." :10 sec.

Merkle says there is a strong demand by consumers at this time for SUVs and pickup trucks.
 

 

Cut#3 ”There’s consumers out there that continue to move out of cars and into SUVs. They are not just the Baby Boomers but were also seeing the older portion of the Millennials that are now starting to form families, as they get into their late 30s, they are forming families and they’re looking for SUVs with three rows.” :24 sec.

Merkle says the company is equipped to handle the orders as the Expedition and Navigator arrive at dealers and adds,  they’re often times being purchased sight unseen.

 

 

Cut#4 “These are all new vehicles for us this  year, and Ford Expedition is moving off dealer lots; it’s only averaging 17 days on a dealer lot, where Navigator is averaging 10 days on a dealer lot.” :15 sec.
 

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

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