Ford Media Center

Soundbites: 2018 July Sales

Ford Motor Company’s July U.S. sales totaled 194,026 vehicles, a decline of 3.1 percent, however Ford trucks posted double-digit gains. Here to explain is Ford Sales Analyst Erich Merkle.

Cut #1 “We saw that much of the industry pulled back a little bit on incentives spend relative to June and we think that had some impact  on the overall month of July.” :10 sec.



However, when it comes to trucks, we had double digit increases, which is a reflection on the overall economy.

Cut #2 “And when you look at the underlying economy, it remains very healthy, and that would be indicative of what we’re seeing in the truck market , with F-Series posting gains and vans posting very big gains for Ford Motor Company.”  :14 sec.



Sales of Ford F-Series, America’s best-selling truck for 41 years, were up 2.1 percent while Ford van sales were up 60.8 percent.

Cut #3 “We continue to see people looking for high-end trucks, in fact 52 percent of our Super Duty sales last month were very high end level trucks, they certainly like the bling they are certainly loading up the trucks, they love the technology, and they love the payload and the towing that they get from our F-Series pick-up trucks.” :22 sec.



The Ford Explorer also saw a healthy increase of almost 8 percent during the month of July.

Cut #4 “ Explorer sales were up 7.9 percent in July, we sold just over 20,000 Ford Explorers, and then we continue to see really strong demand for Explorer, even as we prepare next year in 2019 for the all-new Explorer to come out. So we’re really excited about, not only the performance of Explorer today, but also the future of Explorer in 2019.” :22 sec.



Not to be out done is Lincoln and Lincoln Navigator, the first American Vehicle to ever top JD Power’s appeal study.

Cut #5 ”We had retail sales gains of 65 percent in July . Sales were up in every region of the country, so Navigator right now, it’s everything we can do to stay on top of it and  keep-up with demand for the product.” :13 sec.


About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 177,000 people worldwide.  More information about the company and its products and services is available at

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