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Ford Motor Company’s August U.S. sales totaled 218,504. Here to reflect on sales during the month of August is Ford Sales Analyst Erich Merkle.
Cut #1 “Ours sales were up overall for Ford Motor Company by about 4.1 percent in August, with a total of over 218,000 vehicles sold.” :10 sec.
Ford is America’s top seller of trucks, SUVs and vans combined, with these vehicles totaling 174,443 sales last month, which is a gain of 11.4 percent; this year, Ford brand pickups, vans and SUVs posted sales of 1,300,400 vehicles up 3.5 percent.
Cut #2 “We have a leadership position in all those, particular categories, particularly in trucks and vans and we’re operating at close to record levels for SUVs right now, so it really plays to our advantage when we see a market that’s moving away from cars and into things like trucks, vans and SUVs and I think August was very representative of that.” :22 sec.
The F-series marked its 16th consecutive month of year over year gains.
Cut #3 “It’s very consistent when you look at F-Series, there is no one else out there that can talk about 16 consecutive months of year-over-year sales gains, F-Series is like a watch it just keeps ticking, month over month it just keeps producing gains for us.” :15 sec.
Both Ford Expedition and Ford Explorer turned in big months, as explained by Merkle.
Cut #4 “The other thing that’s really incredible though, is when you take a look at our SUVs we had double digit growth in Ford brand SUVs, which were up 21 percent and that was driven by our new products like the Ford Expedition, which was up considerably at 94.6 percent and the Explorer gained 19.2 percent.” :21 sec.
Then there is Mustang which saw sales climb 35.6 percent during the month of August.
Cut #5 “And right now Mustang is outselling some of its major competitors, in this case at GM it’s outselling this year both Camaro and Corvette combined, so that really speaks volumes to the strength of Mustang.” :13 sec.
Lincoln Navigator is also flying off the lots and Merkle says the company is doing all they can to keep up with consumer demand.
Cut #6 “We’re doing everything we can to keep up with Navigator sales, but it is really a hot product for us, people really want these things loaded up. So, 85 percent of our sales for the month were high-end Black Label or Reserve Navigator. People really want the high end, a lot of content loaded into these vehicles, so Navigator sales were up a 102 percent, year-over-year and they were up 230 percent out in California, which is very high luxury market.” :32 sec.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.