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Ford Media Center
For years, the walls, columns and archways inside Detroit’s abandoned Michigan Central Station served as a canvas for inspired graffiti artists and muralists.
They scribbled, scratched and spray-painted words or colorful images, sometimes hopeful, sometimes dark, sometimes elaborate, frequently creating over one another as the once-elegant Beaux Arts station languished.
That fascinating chapter of the iconic building’s history isn’t about to be lost as Ford transforms the structure into an innovation hub to help it realize its vision for the future of transportation.
Ford commissioned Rebel Nell, a Corktown social enterprise, to repurpose layers of graffiti paint from inside the massive building into one-of-a-kind pieces of jewelry.
The result is the limited edition Michigan Central Station Collection, an assortment of pendants and earrings, each individually created from fallen graffiti.
“There is a story in every piece,” says Shawn H. Wilson, manager, community engagement at Ford Fund. “Over the years Michigan Central Station became an artist’s playground. Artists went there to perfect their craft and build their brands. Part of the reason we’re doing this is to pay homage to the artists.”
Ford worked with Rebel Nell to gather fallen graffiti from the lobby and other floors of the 500,000-square-foot building, which closed in 1988 and has remained vacant since. Wilson and Rebel Nell co-founder and CEO Amy Peterson said they were respectful of the artists’ works and only gathered graffiti that had fallen from surfaces.
“Graffiti is truly art,” Wilson says. “Rebel Nell was able to help us identify artistic components inside the train station and which graffiti to use.”
Rebel Nell, which has also created jewelry with graffiti from the Dequindre Cut and elsewhere in Detroit, has a strict “no peel” policy.
“We have respect for the muralists and the artwork they left behind,” Peterson says.
“It’s an amazing project to be a part of. The jewelry is a unique way to preserve and commemorate the legacy of the muralists who for decades left their mark on an iconic building.”
The collection is a limited run of 300 pieces. The pendants are in the shape of Michigan’s mitt and the city of Detroit’s geographical shape, as well as simple bars. There is a wide variety of pieces for men and women including pins, cuff links and bar necklaces. Prices range from $30 pins to $225 custom pendants, and many items are already sold out.
“We had an amazing response the first day we launched,” Peterson says. “Each piece is one of a kind. No one is going to have the same piece you have.”
Ford’s Wilson says the jewelry is another way of telling the many stories associated with the train station, which opened in 1913 and at its peak served as many as 4,000 passengers a day.
Everyone, it seems, has their own story to share about the station, whether it’s family members arriving from abroad to settle in Detroit, sons or fathers being sent off to war or returning from battle, adventurous young adults leaving to travel the country – or later, street artists finding their way inside to create.
“This project is really an example of a public-private partnership and a company like Ford paying homage and paying respect to those who helped sustain the legacy of the Michigan Central Station,” Wilson says.
Ford’s relationship with Rebel Nell goes back more than a year. Rebel Nell was one of the participants in the FREC (Ford Resource and Engagement Center) accelerator competition for social entrepreneurs. The company, located in shared workspace in Corktown’s Ponyride, was the winner and awarded $25,000 to help expand its business, aimed at helping disadvantaged women transition to full-time employment.
Proceeds from the Michigan Central Collection will benefit COTS, a nonprofit organization that provides housing and other services for the homeless; Vista Maria, a community resource for disadvantaged children and their families; Love Runs, which raises funds to fight modern day slavery in Michigan; and Covenant House, which supplies shelter and support to homeless, runaway and at-risk youth.
Since launching in 2013, Rebel Nell has been employing women from the shelter as creative designers. Rebel Nell just hired its 20th woman from the shelter.
Not only does Rebel Nell offer these women important work but also reconnects them to the city, where most of them come from, says Delphia Simmons, chief strategy and learning officer for COTS. They gain an appreciation of their hometown and for the arts and crafts they are working with and help create, she adds.
The connections between the women, the city and the train station aren’t lost on Simmons.
“You hear a lot about renewal, Detroit rising like the Phoenix,” she says. “Detroit’s had bad times and so have these women. The city is coming back and that translates to these women as well. It’s helping position them to take advantage of the changes and rise like the city -- and the train station.”
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.