Seeing the Light: Our Call for a Standard Self-Driving Car Language to Communicate Intent

The Ford-developed light bar, located just above the windshield, uses three different light signals to indicate it is yielding, in active driving mode, or preparing to accelerate from a stop.

By John Shutko, Ford Human Factors Technical Specialist for Self-Driving Vehicles

In the journey to develop and deploy self-driving vehicles, there’s a tendency to focus most on the customers who will be riding in these vehicles. At Ford, we’re working to earn the trust of everyone involved, including all road users and entire communities where self-driving vehicles will be operating. For this technology to be successful, it’s critical it be integrated into society in a way that makes everyone confident in how it works to serve people and business.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.