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DEARBORN, Mich., Oct. 2, 2018 -- For the industry, September presented a tough scenario for comparison due to strong performance a year ago resulting from pent-up and replacement demand following Hurricane Harvey in Houston, while September 2018 experienced some weather-related impact due to Hurricane Florence. Ford Motor Company’s September U.S. sales declined 11.2 percent on total sales of 197,404 vehicles. Here to explain is Ford Sales Analyst Erich Merkle.
Cut#1 “It was kind of the tale of two hurricanes, so if you look at September of this year, presented a tough scenario for comparison, due to strong performance from a year ago resulting from pent up and replacement demand, following Hurricane Harvey in Houston. So September of 2018 was always going to be a very difficult comparison to a year ago, and we also as everyone knows, there were some storms that the industry and folks in the Atlantic region suffered from Hurricane Florence, particularly in the Carolinas.” :32 sec.
But despite the storms, F-Series was able to hold its own, and increase sales topping the 70,000 truck mark for the seventh straight month, in September sales.
Cut#2 “F-Series did very well all things considered, when you take a look at the weather related comparison, F-Series we sold over 75,000 of them in the month of September.” :10 sec.
F-Series was not the only line that sold well, the Ford Expedition saw its sales increase over 27 percent.
Cut#3 ”Expedition is doing very well for us. sales were up 27.4 percent with a total of just over 3600 vehicles. We’re very pleased with the vehicle, especially we’re seeing consumers, really demanding high end Platinum Expeditions.” :13 sec.
Lincoln Navigator however is out doing them all, by staying on lots just 12 days, with the hottest market for Navigator sales in California.
Cut#4 “Navigator is really the hottest product in America right now with overall sales up 77.3 percent for the month, that’s really with an incredible high trim series demand coming out of Navigator. Trim series like Black Label and Reserve, very high-end products for Navigator represented about 88 percent of their sales last month so we’re very pleased with the performance that we’re seeing from Navigator.” :25 sec.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.