Ford Media Center

Soundbites: 2018 October Sales

Ford Motor Company’s October U.S. sales totaled 192,616 vehicles, representing a 3.9 percent decline, however Ford SUV Sales are on a record pace, Explorer sales are up and F-series continue to soar.  Here to explain is Ford Sales Analyst, Erick Merkle.

Cut#1: “Yes, so when you take a look at the industry it has everything to do with people moving away from cars and into SUVs, so when we look at our Ford Brand SUVs they are running at a record pace and they were up a record 7.9 percent last month in October.” :15 sec.

Ford Expedition turned in a strong month with a 74.7 percent gain last month while Ford Explorer saw its best October performance since 2004.

Cut#2: “Ford Explorer saw its best sales since 2004, with sales of just over 19,000.”  :05 sec.

Mustang continues to extend its lead in the sports car segment as both America and the world’s best-selling sports car over the last three straight years.

Meanwhile Lincoln Navigator continues to fly off the lots as explained by Merkle.

Cut#3: “Navigator is doing phenomenal for us, October was no exception it was up 70 percent and are really high end trim black label Navigators are just on dealer lots 12 days, so we’re moving them really quick.” :15 sec.

California continues to be Navigator’s strongest market, with sales up 190 percent last month.


About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services.  Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

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