Ford Media Center

Here’s What It Takes to Build a Self-Driving Business — And Where We Stand Today

By Sherif Marakby, CEO, Ford Autonomous Vehicles LLC

When discussing self-driving cars, the question that most often comes up is about when they will take to the streets. While that is important, there’s so much required for wide-scale deployment beyond just having the self-driving vehicle itself.

Aside from delivering safe and reliable technology, what does it take to operate a successful self-driving vehicle service, especially one that customers want to use and makes their lives better? And one that is a profitable business that also benefits the community?

These aren’t questions we’re willing to put off until some later date. In fact, we’ve been thinking about them for a long time. We want our self-driving vehicles to solve real-world problems with levels of accessibility, affordability and convenience that aren’t possible now.

Click here to read the full article on Medium

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Credit is available at

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