Ford Media Center

Self-Driving Cars Will Give Back Something You Can’t Buy — Your Time

By Amy Marentic, Global Marketing Director, Ford Autonomous Vehicles LLC

Every time I see our self-driving cars successfully navigate urban streets, I’m easily carried away thinking about how much they will improve everyday life. It’s this element that doesn’t get talked about nearly enough: The ability to empower people and businesses to free themselves from many of the mundane tasks of life.

Setting out solely to build a robot car is missing the point. What if, instead, we built a service that helps people be even more productive?

I first got a taste of what self-driving vehicles could mean to people two years ago, when I was working for Lincoln in China. As someone completely unfamiliar with the local driving environment, I was assigned a driver for trips to work and back home. True, I wasn’t actually riding around in a self-driving vehicle, but the experience was a game changer nonetheless, as I didn’t have to do the driving.

All of a sudden, my commutes transformed into something else entirely — I had the opportunity to be at my best. I could catch up on emails, get ready for meetings and edit presentations. When traveling to a location a bit further away than the office, I could sneak in a nap! Commuting became one of the highlights of my day, something I looked forward to when I woke up every morning.

Click here to read the rest of the story on Medium.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Credit is available at

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