Ford Media Center

Ford Collaboration with Gravity Sketch Introduces Co-Creation Feature, Allowing Designers Across Globe to Work in Same Virtual Reality Space

  • Ford is the first automaker to work with Gravity Sketch – a 3D VR tool that enables designers to come up with more human-centric designs
  • Co-Creation feature in Gravity Sketch gives global designers at Ford the ability to use the same 3D virtual reality design space, improving collaborative efforts and real time decision-making when designing vehicles.
  • Co-Creation has the ability to save designers time and reduce the requirement for global travel during the development process of creating new vehicles

DEARBORN, Mich., May 6, 2019 – A designer from Shanghai and another from Dearborn step into a virtual design space together to make changes to a global vehicle design. Both walk around the 3D design, review it and make changes on the fly. Once finished, the two remove their VR headsets and return to their separate workspaces -- thousands of miles apart.

Thanks to Co-Creation, a feature developed by Gravity Sketch in collaboration with Ford, designers across the globe can create, collaborate and evaluate vehicle designs with one another in real time without leaving their physical workspace.

Ford is the first automaker to work with Gravity Sketch – a 3D virtual reality tool that enables designers to create more human-centric vehicle design. Designers trade in their sketchpads for a headset and controllers to become immersed in virtual reality, imitating gestural interactions through motion tracking that replicates sketching with pen and paper. Designers can draw, rotate, expand and compress a 3D sketch. The Co-Creation feature allows multiple designers to engage in content creation, while making these real-time adjustments.

Consumer purchasing trends differ in each global region, meaning an attractive design in one region may not be as appealing in another. Co-Creation gives designers from different regions the opportunity to come together in one space and review a 3D sketch to make important decisions earlier in the design process.

”The Co-Creation feature adds more voices to the conversation in a virtual environment, which results in more efficient design work that may help accelerate a vehicle program’s development,” says Ford Design Manager Michael Smith.

Gravity Sketch allows designers to speed the process from weeks to hours, skipping the 2D stage and working with a 3D model from the beginning. Through Co-Creation, a designer can transfer to another designer’s point of view within virtual reality to see from his or her perspective. This is especially helpful when training other designers in Gravity Sketch.

Across five global Ford design studios, dozens of interior and exterior designers are now experimenting with Gravity Sketch for workflow feasibility and its capability for real-time co-creation and collaboration. Shifting to a model that designs and evaluates in virtual reality could revolutionize the entire process by drastically reducing development time and allowing for more 3D representations in the evaluation stage. 

“Our collaboration with Ford designers has enabled us to get immersed in their creative process and discover ways to help fine-tune this application to better suit their needs so they can build the best possible vehicles for their customers,” said Oluwaseyi Sosanya, Gravity Sketch CEO & Co-founder.

About Ford Motor Company

Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 196,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.

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