Ford Media Center

‘Ford Promise’ Offers Peace of Mind to Potential Car Buyers and Lessees with One Year to Return Vehicle in Event of Job Loss

  • Ford Promise allows eligible customers who lease or purchase a new or used vehicle through Ford Credit and then lose their job within a year to return the vehicle to Ford; customers will be covered for up to $15,000 of their remaining balance
  • Offers customers peace of mind in the event of a job loss and a simple return process; enrollment period runs through Sept. 30
  • Ford ad campaign will raise awareness about Ford Promise, focusing on the country’s desire to get moving again

Dearborn, Mich., June 29, 2020 – Ford is providing peace of mind to potential customers nervous about buying or leasing a new or used vehicles in an unsettled economy with a program that offers them the option to return the vehicle in case customers lose their jobs within the first year.

“We feel like right now, the economy is at the stage of recovery where people want things to be back to normal, they want to buy, but they’re still a little nervous about what the future holds,” says Mark LaNeve, vice president, U.S. marketing, sales and service. “We want them to know we understand that, and we’re here to support them in their buying decisions.”

Under the new Ford Promise program, customers who lease or purchase a vehicle with Ford Credit financing and then lose their job within a year can return the vehicle. Ford Credit will value the vehicle using the National Automobile Dealers Association (NADA) average trade-in value, reduce the customer’s outstanding balance by that amount and waive up to an additional $15,000. The customer is responsible for any difference remaining. In addition, the customer is responsible for any late or deferred payments due and vehicle damage. Once the conditions are met, the account is reported as closed and paid.

The ad campaign, which launches today, focuses on supporting consumers eager to move forward, says Matt VanDyke, director, U.S. Marketing. “Customers are realizing it might take a while for things to completely feel normal again, if in fact, they ever do.”

Research from Cox Automotive indicates that at least 32 percent of potential customers are delaying automotive purchases, citing market uncertainty and fears of unemployment.

“They need our support now more than ever,” VanDyke says. “And it’s here, in an offer that applies to both new and used vehicles leased through Ford Credit. It just shows there’s no better place to shop than at a Ford dealer.”



The program offers a simple solution to those who experience an involuntary job loss and are unsure how to meet their payments. Enrollment is open through Sept. 30.

A few other details:

  • Ford Promise covers 2019, 2020 and 2021 purchased or leased new, used and certified pre-owned vehicles financed through Ford Credit.
  • Vehicles must be for personal use only; commercial use contracts are ineligible.
  • The complimentary protection begins 30 days after vehicle purchase or lease.

This initiative is the latest program by Ford that supports customers who may have been affected by the COVID-19 pandemic.

“Ford Credit has a long history of helping customers affected by all types of economic setbacks,” says Marion Harris, CEO, Ford Motor Credit Company. “Now, we want to make sure that everyone who is considering purchasing or leasing a vehicle knows that this assistance is available.”

Other programs have included:

  • The Built to Lend a Hand program that allowed eligible new car customers in the U.S. to defer payments for up to three months and Ford to pay for three months – providing up to six months of payment peace of mind.
  • A Ford Credit program that allowed existing U.S. customers affected by COVID-19 to call Ford Credit and discuss options such as payment deferrals if they were having payment difficulty.

“Our programs are adapting and evolving as our customers’ wants and needs change,” says LaNeve. “Ford Promise is simple and streamlined – it allows our customers to get into a vehicle without having to worry too much about what the future holds.”

For more information, visit Ford Promise.


About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at

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