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Ford Media Center
DEARBORN, Mich., June 30, 2020 – Ford Performance is rolling out three new off-road, adventure-ready accessory packages for Ford Ranger pickup customers who are seeking even greater personalization options and fun-seeking capability with their freedom machines.
“Our goal is to inspire customers by giving them capabilities and styling options from the aftermarket brands they love,” said Eric Cin, global director, Ford Vehicle Personalization. “The three new Ford Performance Packs empower our adventure-loving Ranger customers to explore even further with even more freedom with the added off-roading capability right from the dealership.”
These new dealer-installed packages for 2019 and 2020 four-wheel drive Ranger pickups include three levels of hardware, software and graphics combinations specific to Ranger vehicles. All three packages feature an off-road leveling kit including FOX Shocks with optimized Ford Performance tuning, new 17-inch Dyno Gray wheels and Ford Performance graphics on the bed and windshield.
The Ford Performance Level 1 package includes:
The Ford Performance Level 2 package includes Level 1 content plus:
The Ford Performance Level 3 package includes Levels 1 and 2 content plus:
Ford Performance Level 1 and Level 2 packages for Ranger pickups are available for order in August. The Ford Performance Level 3 package will be available for order next summer. See a Ford dealer or performanceparts.ford.com for details.
Ford’s Growing Customization Options and Business
The Ford Ranger nameplate is positioned to lead Ford’s new accessories product strategy — which will expand even further with the introduction of the all-new Ford Bronco utility — to focus on greater choice in the catalog and a seamless personalization journey for customers. On average, customers added approximately $650 worth of Ford accessories to each Ranger pickup sold in the U.S. in 2019 – the nameplate’s first year returned to the U.S. market.
“The success we’ve seen with Ranger’s personalization is a combination of customer and dealer enthusiasm for Ford-backed accessory options,” said Cin. “Our truck customers don’t need to drive their all-new vehicle off the lot over to an aftermarket outfitter, we are creating a smoother, more integrated experience right here with your Ford Dealership.”
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.