Images, video and audio from this Web site are provided without login for the purpose of editorial use only.
You must contact email@example.com to obtain approval for advertising, marketing or other commercial users.
Ford Media Center
DEARBORN, Mich. , July 13, 2020– The all-new Bronco® two- and four-door traditional midsize SUVs represent the flagship models for the Built Wild™ Bronco brand and are ready to deliver thrilling off-road experiences with their heritage-inspired style, rugged engineering and smart off-road technology.
Built with the toughness of an F-Series truck and the performance spirit of Mustang, each comes wrapped in one of the most stunning off-road designs – true to the original DNA of Bronco while bringing forward innovative features that elevate the functionality of a rugged SUV.
The all-new Bronco re-enters the scene with an all-4x4 lineup arriving at Ford dealers this summer. Bronco owners can choose from an extensive lineup of more than 200 factory-backed accessories for maximum personalization, enabling dealers to provide outfitting-on-demand for each customer’s individual adventure needs.
Built Wild 4x4 confidence
Just like the first-generation Bronco, nicknamed G.O.A.T. (Goes Over Any Type of Terrain), the mission of the all-new 2021 Bronco is to deliver maximum 4x4 go-anywhere capability and confidence. Bronco incorporates off-road mapping and drive technologies to give novice adventurers as much fun as hardcore off-road experts, while its Built Wild durability makes for lasting performance in the harshest of conditions.
Advanced four-wheel-drive technologies and chassis architecture are the core of the Bronco SUV off-road capabilities, and at the heart of it all is the Bronco exclusive Terrain Management System™ with G.O.A.T. Modes™, designed to help drivers better navigate any type of terrain. Up to seven driver-selectable modes are offered including Normal, Eco, Sport, Slippery and Sand, with Baja, Mud/Ruts and Rock Crawl for off-road driving.
Two 4x4 systems are offered – a base two-speed electronic shift-on-the-fly transfer case, and an optional advanced system that features a two-speed electromechanical transfer case with an auto mode for on-demand engagement to select between 2H and 4H. Power is distributed to a Dana™ 44 AdvanTEK® solid rear axle and Dana AdvanTEK independent front differential unit – both with available Spicer® Performa-TraK™ electronic locking differentials for improved traction over rough terrain in models equipped for higher capability.
Available Trail Toolbox gives Bronco owners a suite of off-road technologies to elevate their off-road experience. This includes Trail Control™, cruise control for low-speed trail driving, then adds class-exclusive* Trail Turn Assist to tighten off-road turning radiuses through torque vectoring, plus innovative Trail One-Pedal Drive** acceleration/braking control for more precise and confident slow-mode rock crawling.
High-capability Sasquatch™ Package-equipped Bronco two-door SUVs deliver confident all-terrain driving thanks to its wide 43.2-degree approach angle, class-leading* 11.6-inch maximum ground clearance, 29-degree breakover angle and a generous 37.2-degree departure angle. Bronco four-door with optional Sasquatch Package offers equally impressive off-road attributes, with 11.5-inch ground clearance, 43.2-degree approach, 26.3-degree breakover and 37.0-degree departure angles. Both two- and four-door Bronco models offer available best-in-class water fording up to 33.5 inches with the optional 35-inch tires installed.
Strategically placed steel shields protect critical hardware on higher-capability Bronco models, including an available front bash plate, plus shields for the engine, transmission, transfer case and fuel tank. For those taking on the roughest rocky terrain, available side rock rails are strong enough to support the weight of each side of the vehicle. Exposed tow hooks are standard in the front and rear, with optional heavy-duty modular steel bumpers featuring an integrated Ford Performance accessory winch mount for more extreme off-road use.
To make sure every Bronco two- and four-door SUV excels for the long run, they’re designed and built to the company’s Built Ford Tough durability and performance testing and yet, takes it even further off-road with Built Wild Extreme Durability Testing in the harshest possible environments, including the brutal trails of the King of the Hammers off-road competition.
Thrilling performance borne of Bronco DNA
Thanks to the legendary Bronco Baja racing DNA, each model brings forth a thrilling off-road experience and delivers it with modern, heritage-inspired style. It all began in a Ford design studio with a life-size digital scan of a first-generation model that served to influence the proportions and design of the all-new Bronco for maximum off-road capability and performance.
Similar to the square proportions of the first-generation model, today’s Bronco features short overhangs and a wide stance optimized for off-road adventure. The side profile features a flat, no-nonsense surface with clear-cut edges and robustly flared fenders. Large, open wheel wells are a modular design with quick-release fasteners for simple removal and customization.
All-new Bronco-specific Ford T-6 architecture features a fully boxed, high-strength steel chassis with seven crossmembers to deliver available class-leading front and rear suspension travel over rough terrain. Every Bronco comes with a High-Performance Off-Road, Stability, Suspension (HOSS) System for optimum stability and control for thrilling off-roading at speed.
Up front is the HOSS independent front suspension with twin alloy A-arms and progressive-rate coil-over springs brings improved confidence and comfort. A rugged solid axle design at the rear features progressive-rate coil springs with five locating links to deliver both strength and off-road control.
In higher-capability configurations, with either the Sasquatch off-road package, which is available on all Bronco models, or on the Badlands™ series, long-travel position-sensitive Bilstein® dampers with end-stop control valves are featured to help improve off-road durability and reduce harshness.
Upping the slow-rock crawling capability on Bronco Badlands, an available semi-active hydraulic stabilizer bar disconnect with class-exclusive* design provides maximum articulation and increased ramp angle index for off-camber terrain. This innovative system bests class competitors by disconnecting during articulation; it can reconnect under all conditions to improve steering and stability at higher speeds.
Class-exclusive* 35-inch off-road tires direct from the factory are available on every Bronco SUV series, while available beadlock-capable wheels allow customers to elevate off-road capability, regardless of price point.
Race-bred EcoBoost® engines plus class-exclusive* 7-speed manual and available 10-speed automatic transmissions give the all-new Bronco the optimal combination of power, torque and gear ranges to perform in a wide variety of terrains and uses.
The available 2.7-liter EcoBoost engine is projected to deliver best gasoline V6 powered horsepower and torque in the class with 310 horsepower and 400 lb.-ft. of torque, while the 2.3-liter EcoBoost is projected to deliver best gasoline-powered four-cylinder torque in the class with of 310 lb.-ft. and with an expected 270 horsepower†.
For maximum low-speed rock-climbing capability, a class-exclusive* 7-speed (6+1) manual transmission paired with the available advanced 4x4 system with automatic on-demand engagement generates a best-in-class crawler-gear ratio of 94.75:1. An available class-exclusive* SelectShift® 10-speed automatic transmission makes for easier driving on- and off-road, while offering a maximum 67.8:1 crawl ratio with the optional advanced 4x4 transfer case.
Ready to head effortlessly off the beaten path
Both Bronco two- and four-door models make the open-air experience quick, easy and fun. Two-door models come with a standard three-section roof system – left and right front sections and a rear section. A cloth soft top, standard on four-door models, provides easy access to the open air and a unique tilt-up function for quick access to the rear cargo area. The four-door model has an optional hard top with four removable roof sections – left and right front panels, a full-width center panel and a rear section. Roof panels on all models can be removed by one person by unlocking the latches from the interior. First-row roof panels can stow away onboard on two-door models, while up to four items can be stored in the rear cargo area of four-door models, including all four doors, or two doors and two front roof panels.
Late in 2021, Big Bend and higher series models will have an optional modular hardtop with rear quarter windows that are removable in three easy steps – snap, push and lift away in a fraction of the time it takes for competitors – without removing roof panels. By locating the sport bar behind the second row, both Bronco two- and four-door models offer the largest overall open-top view in this class to take in the sunshine or to gaze at the stars at night.
Every Bronco comes with class-exclusive frameless doors that make them easier to remove than what competitors offer. On four-door Bronco models, all four doors can be stored onboard with available protective door bags. Class-exclusive* cowl-mounted mirrors maintain sideview visibility when the doors are removed. Trail sights on the front fenders also serve as tie-downs, reminiscent of the first-generation Bronco, and have a 150-pound capacity for securing longer items like canoes.
High-tech interior designed for the outdoors
Inside, all Bronco models are purpose-built and ready for action. The instrument panel is inspired by the first-generation model, with gauges and controls clearly visible and intuitive. Colors and materials are inspired by natural palettes and outdoor gear. With off-road functionality paramount, materials are tough and rugged.
A multifunction color LCD instrument panel is front and center with the transmission shifter and G.O.A.T. Modes controller located in the center console. Grab handles are integrated into the modular instrument panel are also added to the center console on Big Bend and higher series, while an available MOLLE panel is mounted in the seatbacks is standard on Black Diamond™ and Badlands™and available on First Edition. Attachment points are built into the top of the instrument panel to mount a bring-your-own-device rack, with 12-volt and USB power connections nearby to easily mount cameras, navigation units, phones or other devices.
Further setting Bronco ahead of the off-road competition is an available class-exclusive* 12-inch SYNC® 4 system with over-the-air updates and seamless integration to the FordPass™ Performance app with off-road navigation – a Bronco-exclusive feature that allows owners to easily plan, navigate and share their off-road adventures. The SYNC system also displays the available 360-degree camera system with class-exclusive off-road spotter views to provide additional visibility in technical pursuits such as rock crawling.
Exclusive advanced topographic trail maps, available on Big Bend series and higher, offer more than 1,000 curated trail maps powered by NeoTreks AccuTerra® Maps, Trails Offroad trail guides and FunTreks trail guides. The trail mapping system works online or off on either of the navigation-capable 8- or 12-inch SYNC screens, allowing users to select one of hundreds of available curated trail maps to map out and then track, capture and share their adventures with others.
To make post-adventure cleanups simple, select Bronco models come with washable rubberized floors with integrated drain plugs and marine-grade vinyl seating surfaces that resist mildew. Instrument panel surfaces are wipeable, with seamless silicone rubber on the dash-mounted hero switches, while rubber touchpoints protect against dirt and water. Six available upfitter switches mounted overhead are silicone-sealed to protect against the elements and to make customization easy, with pre-wired electrical leads to key accessory points under the hood and in the rear cargo area.
A modern high-strength boron steel sport bar with integrated side curtain airbags in the upper structure and seats helps protect passengers from side impacts and complements driver and front passenger airbags. Available Ford Co-Pilot360™ driver-assist technologies plus standard AdvanceTrac® with Roll Stability Control™ and Trailer Sway Control help instill driver confidence.
Equipment series redefine customization
An all-new experiential-based equipment series provides unique flexibility to align capability with the adventure interests of each customer. Seven unique Bronco series are offered, with matched color and trim combinations. When combined with four content packages, numerous available options, 12 color choices and more than 200 dealer-installable accessories, personalizing an all-new Bronco SUV has never been easier.
Series range from a base Bronco, a no-frills SUV for those who want to customize their own, to Big Bend, Black Diamond™ and Outer Banks™, with a variety of options and colors, topping out with Wildtrak™ and Badlands for more extreme off-road adventuring. A limited-production First Edition will be offered at launch.
* Class is Medium Traditional Utility.
** One-Pedal Drive is an extra driving aid. It does not replace the driver’s attention and judgment, or the need to apply the brakes. See owner’s manual for details and limitations.
†Horsepower and torque are independent attributes and may not be achieved simultaneously.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.