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Ford Media Center
The new exhibit aims to educate the community on self-driving vehicles and advance STEM education
DETROIT, August 6, 2020 – To educate the community on the future of transportation, the Michigan Science Center (MiSci) partnered with Ford Motor Company to create MiSci’s first autonomous vehicle exhibit. Built by Ford engineers and developers working closely with MiSci, the one-of-a-kind exhibit resembles a vehicle of the future that MiSci guests can engage with and explore inside to learn about autonomous vehicles through interactive displays and a simulation.
“A key part of Ford’s efforts to build a self-driving business across this country is educating people on how the vehicles operate autonomously, as well as the benefits they provide,” said John Rich, Director of Autonomous Vehicle Technology, Ford Autonomous Vehicles LLC. “Through this interactive experience at the Michigan Science Center, our goal is to build trust in self-driving technology and inspire the next generation of engineers, scientists and mathematicians to pursue a career in transportation.”
The exhibit will allow MiSci guests to learn how autonomous vehicles operate and make decisions without a human driver using data that is collected through 3D maps, cameras, sensors and LiDAR. It also includes an interactive LiDAR simulation to show how an autonomous vehicle sees the environment around it, such as pedestrians and other cars, as it drives. MiSci guests will even be able to take a photo of their experience to keep and share digitally.
“The Michigan Science Center is honored to work with Ford to bring this unique learning experience to our guests,” said Christian Greer, president and CEO of the Michigan Science Center. “The Ford Autonomous Vehicle exhibit demonstrates how science and technology is being used in Michigan to transform the automotive industry and the future of driving.”
Ford is working closely with its self-driving technology partner Argo AI to test self-driving vehicles on public roads in Metro Detroit, including the Corktown neighborhood, among other U.S. cities. Ford also plans to launch a self-driving commercial service in Austin, Miami and Washington D.C. to provide a mobility solution that seeks to make people’s lives better.
The Ford Autonomous Vehicle exhibit joins the Michigan Science Center’s existing 220+ hands-on exhibits, live shows, Spark!Lab from the Smithsonian, Kids Town and more. Visit mi-sci.org to learn about MiSci’s Summer of Science, ECHO Distance Learning, and science experiments you can try at home.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford designs, manufactures, markets and services a full line of connected, increasingly electrified passenger and commercial vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 182,000 people worldwide. More information about the company, its products and Ford Motor Credit Company is available at corporate.ford.com.
The Michigan Science Center (MiSci) inspires nearly 250,000 curious minds of all ages every year through STEM (science, technology, engineering, and math) discovery, innovation and interactive education in Detroit and across the state of Michigan. As the STEM hub of the state, MiSci focuses on developing and introducing expanded education programs, exhibits, and initiatives that empower and enrich all children and all communities with STEM. Through our Traveling Science Program and distance learning initiative, ECHO, we are expanding beyond our Detroit-based facility, with a goal of reaching all 83 counties of Michigan. With the Toyota Engineering 4D Theater, live stage shows, a Planetarium, lab activities, 220+ hands-on exhibits, and more, there are dozens of ways to customize your MiSci visit. The Michigan Science Center is a 501(c)(3) nonprofit organization and does not receive support from the city of Detroit or the state of Michigan. For more information, please call 313.577.8400 or visit the website, Mi-Sci.org.