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Ford Media Center
HOLLY, Mich., Aug. 13, 2020 – In honor of Bronco’s 55th birthday, Ford celebrates the unprecedented response to the all-new Bronco and Bronco Sport rugged SUV models with the reveal of five new adventure concepts showcasing factory-backed accessories that make personalization easier and more affordable. Bronco, Ford’s new outdoor brand, also announces the first Bronco Off-Roadeo location and a return to Baja 1000.
“Our dream for Bronco was not just to design a family of vehicles people would love, but to build a community around people who love to go off-road and get into the wild, who want to customize and personize their Broncos, and share experiences with each other,” said Jim Hackett, Ford president and chief executive officer.
Bronco adventure-inspired concepts
Expanding on the Bronco family’s Built Wild™ innovative design and capability pillars, these five adventure-inspired concepts further highlight the brand’s readiness for customization at launch. Beyond the standard options, there are more than 200 available factory-backed accessories for Bronco two- and four-door models, and more than 100 accessories for Bronco Sport models. Special concept prototypes include:
Austin, Texas, is Bronco’s first Off-Roadeo location
The first of four Bronco Off-Roadeo locations will be in the hill country of Austin, Texas. Opening next summer, the Bronco Off-Roadeo is available to Bronco two- and four-door and Bronco Sport Badlands series owners to get the most adventure out of their rugged SUVs and to build connections to the greater Bronco community. The off-roading and outdoor adventure playgrounds are designed for all skill levels, with experiences that aim to build confidence and inspire Bronco owners to get out in the wild for years to come.
“Getting into the wild is at the core of Bronco brand, and our first Bronco Off-Roadeo location in Austin, Texas, will help fuel Bronco fans’ quests for outdoor adventure,” said Mark Grueber, Bronco brand marketing manager. “At each of our four Bronco Off-Roadeo locations, we want owners and enthusiasts – even those who are off-road novices – to have as much fun as off-road pros and we want to provide them with knowledge and experience to make their future Bronco adventures even greater.”
Go to broncooffroadeo.com to learn more or to sign up.
Bronco R returns to Baja 1000 this fall
Bronco R’s attitude, reflecting the most extreme flavor of Built Wild DNA, is set to return to the SCORE Baja 1000 this year. The race prototype build by Ford Performance and Geiser Performance continues to serve as test bed for the brand’s innovative design, capability and extreme durability testing.
Bronco R leverages the all-new Bronco four-door’s chassis, twin-turbo 2.7-liter EcoBoost® V6 engine, 10-speed SelectShift® automatic transmission and electronic shift-on-the-fly 4x4 transfer case. It features an extreme race version of the high-performance off-road stability suspension with independent front, position-sensitive shocks, end-stop control plus ultra-high-speed desert race tuning. Participation in the brutal off-road competition is part of the Built Wild Extreme Durability testing – a series of demanding tests to ensure all Broncos deliver the highest levels of performance, durability and capability to every owner.
Ford is the Official Truck and SUV of SCORE-International Off-Road Racing and lead sponsor of the SCORE World Desert Challenge Series, which includes the 2019-22 SCORE Baja 1000 races. Ford is also official vehicle of the King of the Hammers ULTRA4 series. Together, they underscore Ford’s commitment to off-road motorsports and serve as a platform to develop the Bronco brand and connect with off-road enthusiasts.
Follow the Bronco R race prototype at Baja and the entire Bronco family on Instagram, @fordbronco.
An unprecedented reveal
Customer response to the reveal of the all-new Bronco rugged SUVs has been unprecedented in Ford history, with more than 165,000 people placing $100 deposits for orders online in the first three weeks and more than 13 million tuning in on television or watching on social media platforms to catch a glimpse of the highly anticipated new models.
Within hours of the July 13 reveal, #FordBronco dominated social media platforms, trending to the top conversation on Twitter in the U.S. As the top Google search request, it helped drive more than 5.4 million visitors in the first 48 hours to the Ford.com website to learn more and place reservations. There have been more than 19.5 million total visitors to date.
By the following day, all of the 2,000 limited-run Bronco Sport First Edition models were spoken for. By the following day, all of the 2,000 limited-run Bronco Sport First Edition models were spoken for. Same for the Bronco two- and four-door First Edition models, which increased production to 7,000 units.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.