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All-New Bronco Sport Nabs Off-Road Win at Grueling Rebelle Rally

DEARBORN, Mich., Oct. 19, 2020 – It didn’t take long for the 2021 Bronco Sport to flex its off-road muscle. Professional driver Shelby Hall and experienced navigator Penny Dale guided the all-new Bronco® of small SUVs – on sale later this year – to a win at the prestigious Rebelle Rally Saturday.

Hall and Dale won first place in the X-Cross class at the event, a grueling week-long adventure that requires contestants to cover 1,200 miles of Nevada and California desert terrain. In lieu of electronic GPS mapping, teams rely on old-school compass-and-map navigation to reach designated checkpoints along the way.

Perhaps as impressively, all three Bronco Sport entries finished the rally. Novice off-roaders and Ford Bronco marketing team members Jovina Young and Erica Martin finished fifth. Competing in a third Bronco Sport, enthusiasts Elana Scherr and Betsy Anderson were close behind in sixth place.

“Just finishing Rebelle is an impressive feat – we’re proud of all three Bronco Sport teams,” said Mark Grueber, Bronco brand marketing manager. “The results really underscore that Bronco Sport delivers, both for seasoned pros and off-road novices. All of these women embody what Built Wild stands for, and the first-place finish by Shelby and Penny helps establish this all-new vehicle as the Bronco of small SUVs.”

This year marked the fifth running of the Rebelle Rally, an all-women off-road event that begins near Lake Tahoe in Nevada and ends at Imperial Sand Dunes in California. The event is designed to blend serious off-road competition with the ultimate road trip.

For more information on the all-new Bronco Sport small SUV, please visit


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