Ford Media Center

All-New Bronco Sport Nabs Off-Road Win at Grueling Rebelle Rally

DEARBORN, Mich., Oct. 19, 2020 – It didn’t take long for the 2021 Bronco Sport to flex its off-road muscle. Professional driver Shelby Hall and experienced navigator Penny Dale guided the all-new Bronco® of small SUVs – on sale later this year – to a win at the prestigious Rebelle Rally Saturday.

Hall and Dale won first place in the X-Cross class at the event, a grueling week-long adventure that requires contestants to cover 1,200 miles of Nevada and California desert terrain. In lieu of electronic GPS mapping, teams rely on old-school compass-and-map navigation to reach designated checkpoints along the way.

Perhaps as impressively, all three Bronco Sport entries finished the rally. Novice off-roaders and Ford Bronco marketing team members Jovina Young and Erica Martin finished fifth. Competing in a third Bronco Sport, enthusiasts Elana Scherr and Betsy Anderson were close behind in sixth place.

“Just finishing Rebelle is an impressive feat – we’re proud of all three Bronco Sport teams,” said Mark Grueber, Bronco brand marketing manager. “The results really underscore that Bronco Sport delivers, both for seasoned pros and off-road novices. All of these women embody what Built Wild stands for, and the first-place finish by Shelby and Penny helps establish this all-new vehicle as the Bronco of small SUVs.”

This year marked the fifth running of the Rebelle Rally, an all-women off-road event that begins near Lake Tahoe in Nevada and ends at Imperial Sand Dunes in California. The event is designed to blend serious off-road competition with the ultimate road trip.

For more information on the all-new Bronco Sport small SUV, please visit www.ford.com/broncosport.

 

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

CO2 Emission