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Ford Media Center
DEARBORN, Mich., Feb. 11, 2021 – Today, Ford debuts the Mustang Mach-E v. Everything campaign, a series of five short films that highlight the strengths of the all-electric Mustang Mach-E in impressive and visually captivating ways.
Why? To help shatter every misconception customers might have about electric vehicles by pitting the all-new Mustang Mach-E against the forces of gravity, lightning, a racing pit crew, DNA and even a rocket.
“Mustang has always been disruptive, and the all-new all-electric Mustang is no different,” said Suzy Deering, chief marketing officer, Ford Motor Company. “We needed a campaign that brought the spirit of Mustang to life in the most compelling, entertaining way possible. And Mustang Mach-E v. Everything does just that.”
The Mustang Mach-E v. Everything name came about in part because of a rise in how customers are searching online. Automotive comparison searches using “versus” have gone up – specifically around electric vehicles – by 64 percent in the past year*.
The campaign was developed by creative collaborator BBDO NY and 1stAveMachine directors, Aaron Duffy and Bob Partington, who are known for their technical approach to filmmaking. The films comprise the following:
Mustang Mach-E v. Everything goes live on Ford.com and YouTube today. The campaign debuts Sunday, a few days ahead of National Battery Day, with TV and digital placements.
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*Google trends survey 2020-21
**Based on full charge. Actual range varies with conditions such as external elements, driving behaviors, vehicle maintenance, lithium-ion battery age and state of health.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford trucks, utility vehicles, and cars – increasingly including electrified versions – and Lincoln luxury vehicles; provides financial services through Ford Motor Credit Company; and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected vehicle services. Ford employs approximately 186,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.