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Ford Media Center
DEARBORN, Mich., April 28, 2021 – Ford is giving customers all-new capabilities to help them get work done. New technologies will now be available for the 2021 Ford F-150 including class-exclusive Onboard Scales and Smart Hitch as well as continuously controlled damping, each engineered to help customers who tow and haul load their trucks up for the work they’re designed to do while also adding on-road confidence.
“We’re constantly working to deliver a continuous history of capable, strong and smart trucks designed to make the F-150 customer even more productive,” said Todd Eckert, Ford truck group marketing manager, “This summer we’re delivering three new features all about enhancing the F-150 customer experience while delivering even greater confidence when towing and hauling.”
Class-exclusive built-in payload estimation
Customers can now gauge how much they’re hauling. New available Onboard Scales measure and display the approximate weight of the payload in the truck. Load information is displayed in the center touch screen with a graphic representation of the truck, on a mobile phone through the FordPass app or in graphics within the truck’s smart taillamps.
Smart taillamps operate like the battery charge indicator on a mobile phone, displaying the percentage of payload capacity by illuminating LEDs arranged in a built-in vertical bar. As the truck is loaded, all four lights illuminate, showing it’s fully loaded. If the truck is overloaded, the top lights blink. The maximum payload based on the pickup’s configuration is programmed into the system. Additionally, the truck can be set on scale mode, which zeroes out the current load and allows for approximate weighing of additional items loaded into the bed.
Load trailers easily
Class-exclusive Smart Hitch is designed to help customers easily load trailers and better practice safe towing. Smart Hitch measures the tongue weight of a trailer being connected, to help the customer distribute trailer weight correctly.
After the trailer is set up in the center touch screen, Smart Hitch calculates its tongue weight and provides guidance on weight distribution or hitch overloading on the screen, on the FordPass™ app or within the smart taillamps. The truck also will indicate if the hitch weight is too high or low and can even guide owners through properly tensioning a weight redistributing hitch.
Comfort and control with a smarter suspension
The all-new 2021 F-150 offers available continuously controlled damping for enhanced ride and handling characteristics, especially when towing or hauling heavy loads. A computer within the F-150 analyzes multiple signals collected from high-resolution sensors – adjusting vehicle response to each situation by controlling valves in the shocks.
Damping force is used to control unwanted motions such as bounce, pitch and roll reducing the severity the truck – and its passengers – will feel from traveling through the pothole. When the edge of a pothole is detected, the dampers firm up, preventing the tires from dropping as deep into the hole. Tuning can be adjusted by selecting any of the available drive modes.
In Tow/Haul mode, continuously controlled damping is specifically tuned to provide a smooth and confident driving experience, easing truck and trailer responses to road conditions while providing connected, precise, and linear steering despite a heavy trailer or load, helping reduce stress on the driver while towing.
Available Onboard Scales, Smart Hitch, and Continuously Controlled Damping can be ordered in early June, with deliveries beginning in late summer. They add to the catalog of available technology for F-150 like PowerBoost™ full-hybrid powertrain, Pro Power Onboard™, Trailer Reverse Guidance and Pro Trailer Backup Assist, Active Park Assist 2.0, and Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.