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Let’s Build Safer Streets Together with Data: Ford Shares Findings from Research with Michigan State University

Mobility patterns will continue to evolve and understanding where the most up-to-date information on where collisions or incidents occur is crucial to helping cities create safer and smarter transportation systems. However, the majority of cities and government agencies rely on police-reported crash data, when evaluating where to make improvements in infrastructure and when prioritizing high-risk locations. Crash data is generally at least a year old before it is accessible by planners and engineers.

Ford sees an opportunity to provide a more holistic view of what is happening on city streets with the most up-to-date information available via connected vehicle event data. Using Ford’s Safety Insights platform, in collaboration with StreetLight Data, the company’s goal is to help to proactively arm cities with the up-to-date, rich information they need to make more informed — and more timely — decisions about their safety infrastructure.

Since late 2020, Ford has been working with Michigan State University (MSU) on an ongoing research project to analyze existing connected vehicle event data, which captures insights around harsh acceleration, harsh braking, and harsh turns, against crash data from 2015–2019 in Southeast Michigan. Connected vehicle event data has significant promise because it can be obtained both at a larger scale and in a timelier manner than crash-reported data.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 177,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

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