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Ford Media Center
DEARBORN, Mich., Nov. 15, 2022 – Elevating its adventure game, Ford is introducing a new off-road package that brings increased capability and style with the new Bronco Sport Black Diamond Off-Road Package and is expanding Bronco Off-Roadeo access for customers that purchase a new 2023 Bronco Sport vehicle.
“For adventurers who want to get more from their Bronco Sport, we’re enhancing the ownership experience by offering more trail capability with the new Black Diamond Off-Road Package, plus an included opportunity to learn what their SUV can do at Bronco Off-Roadeo,” said Mark Grueber, Enthusiast Vehicle Marketing Manager. “Today, nearly 90% of Bronco Sport customers that attend Off-Roadeo are likely to go off-roading again, and 97% of customers are more knowledgeable and confident doing so, furthering our goal of getting into the wild.”
The Black Diamond Off-Road Package – available on Big Bend and Outer Banks series – delivers even more off-road capability by adding four steel bash plates covering key 4x4 powertrain areas including, front metal skid plate, fuel tank protection and the canister shield. Unique 17-in Carbonized Gray low-gloss aluminum wheels feature 225/65R17 all-terrain tires for added grip. For bold style, the package adds a matte black hood graphic with small Bronco horse logo, plus lower bodyside graphics with Bronco lettering on driver and front-passenger doors.
Bronco Sport Black Diamond Off-Road Package is now available for ordering at Ford dealers.
Bronco Off-Roadeo experience is now included on all Bronco models
Starting with the 2023 model year, every Bronco Sport owner and order-holder now receives complimentary Bronco Off-Roadeo adventure access and trail guide instruction.
All four Bronco Off-Roadeo experiences put drivers to the test across miles of curated trails over a day, while teaching them about the capabilities and performance of their Bronco two-, four-door, or Sport SUV model.
Each location is designed for all skill levels and offers unforgettable trail drives led by off-road experts, who will show attendees how to get the most out of their Bronco’s rugged capabilities. This included experience is the ultimate opportunity to build confidence, expand off-road adventure skills and explore everything Bronco models have to offer.
Bronco Off-Roadeo adventure playgrounds include Horseshoe Bay, Texas (near Austin); Mt. Potosi, Nevada (near Las Vegas); Moab, Utah; and Gilford, New Hampshire.
Winter Weekends coming to Bronco Off-Roadeo Moab and Texas
Adding seasonal excitement to Bronco Off-Roadeo Moab and Texas, Winter Weekends extend the brand’s off-road adventure playgrounds’ offerings and expand access for customers to come and experience the Built Wild lifestyle.
To learn more about Bronco Off-Roadeo programs and pricing, or to reserve a spot, visit https://broncooffroadeo.com
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Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, as well as connected services. Additionally, Ford is establishing leadership positions in mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 176,000 people worldwide. More information about the company, its products and Ford Credit is available at corporate.ford.com.