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Ford Credit Plans Commercial Vehicle Insurance for Ford Pro Customers Powered by Pie Insurance

  • Ford Pro Insure expected to launch in first half 2023, expanding Ford Pro’s one-stop shop of vehicles, software, charging, service and financing
  • Ford Credit working with Pie Insurance, which uses innovative pricing technologies to drive cost and efficiency for its small-business insurance customers
  • Insurance will be available for commercial customers to help lower total cost of ownership

DEARBORN, Mich., Nov. 30, 2022 Expanding the one-stop shop of products and services offered by Ford Pro to commercial customers, Ford Credit today announced plans to launch Ford Pro Insure, a new commercial auto insurance product powered by Pie Insurance.

“Ford Pro customers have come to expect a complete set of products and services that ensure their fleets are the most efficient and productive business tools they can be,” said Jim Drotman, Ford Pro FinSimple executive vice president overseeing commercial financing and insurance. “Insuring their vehicles through Ford Pro Insure will be an important part of that seamless experience that helps many business customers lower their total cost of fleet ownership.”

Ford Pro Insure will cover commercial vehicles purchased through Ford Pro and other channels. It will be provided through Ford Credit’s rated insurance subsidiary and is expected to begin rolling out in the first half of 2023.

The insurance team of Ford Pro FinSimple, Ford Credit’s commercial financing unit, is working with Pie Insurance. Pie, an insurtech specializing in commercial insurance for small businesses, will provide distribution, underwriting, servicing and claims.

“We are focused on developing capabilities in key areas that are important to commercial customers. Insurance is critical for business,” Drotman said. “We believe leveraging Pie’s experience in commercial insurance technology in delivering Ford Pro Insure will help us bring a seamless financing and insurance option to businesses quickly, all under one roof.”

“Since our founding in 2017, Pie’s mission has been to empower small businesses to thrive by making commercial insurance affordable and as easy as pie,” said Dax Craig, co-founder and president of Pie. “We’re excited to grow our efforts to support small businesses with this expansion of our work into commercial auto coverage by working with the Ford Pro FinSimple team to bring Ford Pro Insure to the market.”

More details about Ford Pro Insure will be available closer to launch.

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About Pie Insurance

Pie Insurance is leveraging technology to transform how small businesses buy and experience commercial insurance, with the goal of making it affordable and as easy as pie. Pie’s intense focus on granular, sophisticated pricing, and data-driven customer segmentation enables Pie to match price with risk accurately across a broad spectrum of small business types, which allows Pie to offer more affordable insurance to small business owners. Since 2017, Pie has received over $615 million in funding and partnered with over 2,800 agencies nationwide.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 174,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.