Ford Flips the Script with ‘Men's Only Edition,’ Celebrating the Crucial Role Women Have Played in the Auto Industry

DEARBORN, Mich., March 8, 2023 – In recognition of International Women's Day and Women's History Month, Ford Motor Company is celebrating the significant role that women have played in the development of the modern automobile by launching a new video, “The Ford Explorer Men's Only Edition.”

The tongue-in-cheek "Ford Explorer Men's Only Edition" video initially appears to be a traditional car advertisement showcasing a new Ford Explorer. Narrator Bryan Cranston then explains the “Ford Explorer Men’s Only Edition” is a completely reimagined vehicle without many of the essential features developed by women, including heaters, windshield wipers, turn signals, brake lights, and GPS.

To support the campaign throughout the month, Ford will highlight the achievements and contributions of female innovators of the past and present on Ford.com and across the company's social media accounts. Some of these trailblazing women include:

Historic women who developed groundbreaking technology in the automotive industry:

Hedy Lamarr, Innovator of the communication system used in cellular technology, Wi-Fi and GPS
Florence Lawrence, Pioneer of brake and turn signals
Dorothy Levitt, Creator of the rearview mirror
Dorothée Pullinger, Innovator of the rearview mirror
Dr. Gladys West, Pioneer of the modern-day GPS

Ford innovators and change makers who will be highlighted on Ford Motor Company’s social media channels:

Jennifer Brace, Trends and Futuring Manager
Jackie DiMarco, Vehicle Programs Director for F-Series and Commercial Trucks
Cynthia Flanigan, Chief Engineer, Hardware Integration in Vehicle Hardware Engineering
Nicole Herrera, Computer Aided Engineering and Vibration Testing Engineer
Julia Matos, Mustang Mach-E Design and Release Engineer
Usha Raghavachari, Innovation Lab Director, London, Melbourne and Sao Paulo
Poliana Rocha, Design and Release Engineer
Lucretia Williams, Strategist and Planning Expert

See the Ford Explorer: Men’s Edition website for more information.

The Ford Heritage Vault is celebrating Women’s History Month with a selection of products designed and engineered by women, including the 1994 Ford Mustang, the 1975 Ford Granada, and the 1999 Ford Windstar.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines always-on digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 173,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

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