Ford Media Center

2024 Ford Bronco Sport Free Wheeling Adds Modern Take On Bronco Heritage, Plus New Black Appearance Package

  • Reimagined Ford Free Wheeling special edition with sunset-inspired design touches joins the 2024 Bronco Sport lineup, featuring four-color reflective exterior graphics that pay homage to the stylish Ford off-roaders from the 1970s
  • New Black Appearance Package for Bronco Sport Big Bend includes 17-inch matte-black painted wheels, Shadow Black roof, Sport Contour seats, and modified badging that builds on the popularity of black appearance packs offered with other Ford products
  • Ordering opens today for the 2024 Ford Bronco Sport lineup

DEARBORN, MI, July 25, 2023 – It’s time (once again) to get into the free-wheelin’ spirit with the 2024 Ford Bronco Sport Free Wheeling special edition, a new addition to the Bronco Sport family inspired by the Ford Free Wheeling trucks, vans and Broncos of the 1970s.

Ordering opens today for the 2024 Ford Bronco Sport Free Wheeling special edition, along with a new Black Appearance package for Bronco Sport Big Bend that adds dark, moody styling elements inside and out.

Bronco® Sport Free Wheeling™ Special Edition

In the late 1970s, Ford introduced the Free Wheeling package on F-100, F-150, Bronco, Econoline van, and more. The limited-run trim level featured graphics with red, orange and yellow gradients. The colorful option packs also added painted steel wheels, and black finishes on the grilles, mirrors, and bumpers. Inside the vehicle featured red and orange pinstriping on the dash and seat stitching.

“Bronco customers appreciate its heritage,” said Jason Hyde, Bronco Sport Marketing Manager. “After such a great response to the reimagined Bronco Sport Free Wheeling project vehicle in 2021, we decided to bring this special edition that ties Bronco Sport to its fun loving roots.”

The red, orange, and yellow sunset-inspired stripes became a focal point of the 1970s package.

“The Ford Free Wheeling package was developed to appeal to younger customers,” said Ted Ryan, Archives and Heritage Brand Manager for Ford. “The Free Wheeling Broncos were as popular as they were distinctive.”

Like the originals, the 2024 Bronco Sport Free Wheeling special edition features reflective red, orange, yellow and silver graphics on the body sides, liftgate, and hood.

Bronco Sport Free Wheeling special edition also adds a silver-painted grille with two-tone Bronco badging and a modified lower front end insert. Rounding out the exterior changes are a Shadow Black roof and 17-inch high-gloss black wheels with red accents.

The interior’s Black Onyx and Dark Space Grey finish includes sunset-colored seat inserts and ombre stitching. The door trim will add a Race Red C Channel and ombre stitching.

The Bronco Sport Free Wheeling special edition also includes all Big Bend standard equipment and drivetrain.

Black Appearance Package

From sunset to the stars, taking inspiration from the dark night skies in remote places is the 2024 Bronco Sport Black Appearance Package which includes a Carbon Black grille and two-tone Bronco lettering.

The Black Appearance Package also includes Matte Black 17-inch wheels, Matte Black hood graphics and a Shadow Black painted roof.  Black accent trim badges and a Smoked Chrome Ford Oval will tie the exterior look together. Inside, the Bronco Sport features Sport Contour seats, and a modified air bag cover with a black bucking Bronco badge. This package is only available on Big Bend models.

“Bronco Sport customers have been asking for the stylish black finishes available on the F-150, Maverick, and Mustang, and we're delivering with the new Black Appearance Package,” said Hyde. “It also builds on the night sky gauge cluster graphics that Bronco Sport customers see that plays a startup screen featuring the Milky Way.”

Bronco Sport will also be available in Azure Gray and Desert Sand for 2024. These two exterior colors are not available on Bronco Sport Free Wheeling or Heritage models.


About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at

CO2 Emission