Driving Towards a Brighter Tomorrow: Ford's 2024 Trend Report Highlights People's Quest for a Better Future

12th annual Looking Further with Ford Trends Report explores the intentional decisions consumers are taking to shape their lives

Spanning 16 countries, the global survey reveals people are taking charge of their lives by actively shaping their futures rather than fixating on the past; 52% of employed people globally would be willing to take a 20% pay cut to achieve a lifestyle that prioritizes quality of life
The report provides key insights into the changing attitudes towards life, work, family, and the influence of AI; report reflects on past trends as a measure of how far we’ve come and where we hope to go

DEARBORN, Mich., Nov. 30, 2023 – Ford's 2024 Trend Report serves as a wake-up call for a world in flux, revealing a seismic shift in how people prioritize their lives. From prioritizing self-care to the impact of Artificial Intelligence on jobs, the report offers a fascinating glimpse into the future and the emerging trends that will shape it.

Each year, Ford focuses on global trends to gain insight into evolving consumer behavior, what the company needs to understand about these behaviors and how to use the learnings to inform future strategies for engaging with them.

For the full Looking Further with Ford 2024 Trends Report, please visit www.fordtrends.com.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

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