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Ford Media Center
DEARBORN, Mich., Feb. 12, 2024 – In the middle of its most profound transformation in a century, with electric and software-enabled vehicles, the global auto industry can and should look to technology-led changes in other industries for clues to the form and fallout that revolution could take.
That’s what people who have lived and led such shakeups will discuss during a nonpromotional, Ford-sponsored webcast seminar, “That’ll Never Work! Customer Gain, Competitive Havoc and Other Morals of Transformative Technology,” on Wednesday, Feb. 14, at 11 a.m. ET.
Experts will share what they saw, navigated and learned: about the disruptive qualities of new technologies, the paths customers typically follow in adopting tools made possible by those technologies, and the implications for companies that adapt and lead – or don’t.
Panelists for the event will include:
Attendees are encouraged to register for the event ahead of time.
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.