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Mustang is America’s Best-Selling Sports Car; Tops Globally For 10+ Years
NEW YORK, New York, March 27, 2024 – Ford Mustang starts its seventh decade in pole position as America’s best-selling sports car based on 2023 U.S. registrations1 – and as the best-selling sports car globally for more than 10 years2.
More than 59,000 customers took delivery of a Mustang in 2023, contributing to the nearly 1 million pony cars Ford has delivered in the past decade. While 2023’s success was driven by the rollout of the all-new seventh-generation Mustang in North America, customers in China, Europe, Australia, and South America will be able to get behind the wheel of the latest Mustang in 2024.
“We’ve sold more Mustangs in our history than the population of major cities like Chicago, London, or Seoul,” said Jeff Marentic, General Manager, North America/Global Truck, Family, and Enthusiast Vehicles. “As we get set to celebrate Mustang’s 60th anniversary, that same passion and excitement continues with our seventh-generation Mustang, now headed to customers in 85 markets around the world.”
As part of Mustang’s 60th anniversary, Ford this week debuts a special Vermillion Red and Ebony Black logo, inspired by the badging and wheel center caps on the Mustang that debuted at the 1964 World’s Fair, at the New York Auto Show. Seventh-generation Mustang owners can celebrate the 60th anniversary with an exclusive new feature coming to their cars around April 17. Owners will need to turn on ‘Automatic Software Updates’ in the ‘Settings’ menu through their vehicle’s SYNC 4 touchscreen to receive this special feature.
The all-new, seventh-generation Mustang is the latest chapter for the icon, delivering the looks, sound and appeal. Whether convertible or coupe, V8 or turbocharged 4-cylinder, manual or automatic, Mustang has options at multiple price points and performance levels. The new Mustang can also be seen racing circuits and series all over the world with Dark Horse R, Mustang GT3 and Mustang GT4.
1Based on S&P Global Mobility total U.S. new vehicle registrations across all sports car segments CYE 2023.
2S&P Global Mobility global vehicle registrations are compiled from government and other sources and capture 95 per cent of global new vehicle volumes in more than 80 countries. Sports car as defined by S&P Global Mobility, includes two-door coupe and convertible models CY 2004-CY 2023.
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About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.
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