Ford is lowering the BlueCruise1 annual and monthly plan pricing for all U.S. customers with Ford BlueCruise-equipped vehicles and simplifying how new vehicle owners access hands-free highway driving, while continuing to offer flexible options.
BlueCruise will now be even simpler to activate on Ford vehicles with both a one-year plan and one-time purchase option. The one-year plan will either be included standard or as an option based on the vehicle line and trim. Ford customers can choose to upgrade to a one-time purchase and won’t need to activate BlueCruise again on their vehicle2.
In addition, Ford will continue to offer a 90-day complimentary trial to customers who do not select a one-year plan, if it is not included standard, or the one-time purchase at vehicle order3. Customers will be able to experience hands-free highway driving for 90 days and then have the flexibility to activate annually or monthly at the end of the trial based on their needs. For example, a customer could activate the service for one month for a road trip and not activate it again for another year, or could choose to activate it only during the holiday travel season.
BlueCruise availability will expand across 2025 model year vehicles and trims to give more customers who want an electric, hybrid or gas-powered Ford vehicle access to hands-free highway driving. In the U.S., BlueCruise is now available on: Ford Explorer, Ford Expedition, Ford F-150, F-150 Lightning, and Mustang Mach-E.
The details:
- For 2025 model year vehicles, the one-year plan will either be included standard or as an option at vehicle order for $495, based on the vehicle line and trim.
- Starting on select 2025 model year vehicle lines, the one-time purchase will be available at vehicle order for $2,495 MSRP.
- At the dealership, customers who purchase a new 2024 or 2025 BlueCruise-equipped vehicle will be eligible to upgrade to the one-time purchase if they choose.
- If eligible, the one-year plan and one-time purchase can also be rolled into the financing as part of the new vehicle purchase.
- The new pricing plan for all Ford owners with BlueCruise-equipped vehicles is $495 annually and $49.99 monthly, effective October 1, 2024. BlueCruise customers with annual and monthly plans will see the price drop reflected on their next payment.
This change follows the roll out of the BlueCruise flexible offering last year, as well as the inclusion of BlueCruise hardware standard from the factory3. Owners who love BlueCruise for their daily commutes and long road trips are choosing to buy it upfront, and others are choosing to opt for the 90-day complimentary trial and then activate monthly or annually.
BlueCruise can help customers arrive at their destination less fatigued and more energized, whether on their daily commute in stop-and-go traffic or taking a long road trip. Globally, there are more than 492,000 BlueCruise-equipped vehicles on the road. Customers in the U.S. and Canada have also spent over 3.5 million hours enjoying and using BlueCruise and have driven more than 244 million hands-free miles.
Visit ford.com/bluecruise to read more about how BlueCruise has been named a top-rated active driving assistance system by a leading consumer publication.
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1 Available Feature. Equipped Ford vehicles come with either a complimentary trial period or an included duration, after which purchase of a BlueCruise subscription is required. Modem activation is required for subscription purchase and for initial activation of BlueCruise (for pre-2024 model year vehicles). See ford.com/bluecruise for details. BlueCruise is a driver-assist feature and does not replace safe driving or driver’s attention, judgment or need to control the vehicle. Only remove hands in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control. See Owner’s Manual for details and limitations.
2BlueCruise service will be active for a minimum 7 years (non-transferrable to another VIN). No additional subscription purchase will be required to maintain BlueCruise service beyond the 7 years if the service is available.
32025 F-150 XLT has the hardware as optional and must be selected at vehicle order.