Lisa Materazzo joined Ford in September 2023 as global chief marketing officer, reporting to President and CEO Jim Farley.

Materazzo leads advanced product planning and marketing activities across all three customer-centered business groups:  Ford Blue, Ford Model e and Ford Pro.  She also oversees Ford Performance, the company’s high-performance motorsports and racing division, and the Lincoln luxury-vehicle business.

Prior to coming to Ford, Materazzo was group vice president, Toyota Marketing – the top North America marketing executive at that company, where she spent 20 years over two tours.  She led disciplines including market planning, advertising, digital platforms, experiential marketing, motorsports and the Toyota Dealer Association.

On Materazzo’s watch, Media Post in 2023 recognized Toyota as “Automotive Marketer of the Year” for its strategic consistency and innovation in the midst of market disruption.  She championed consolidation of customer communications across the enterprise to create a seamless, connected experience.  Additionally, Materazzo helped the company use award-winning approaches to increase its appeal to African-, Hispanic- and Asian-American customers.

Materazzo led marketing for Toyota’s Lexus and Scion brands during pivotal periods in their expansions.  Earlier in her career, Materazzo directed automotive marketing for AOL/Verizon.

Materazzo’s passion for automobiles and motorsports traces to her growing up in Upstate New York, near the famed Watkins Glen International Raceway.  She learned to drive in a 1981 Ford Mustang Cobra.  She is a graduate of Binghamton University in Binghamton, N.Y., from which she holds bachelor’s and master’s degrees in marketing.