Ford is arriving to Chicago Auto Show in full force with a fresh new lineup of must-see vehicles, including an all-electric truck, an all-new compact pickup, and iconic nameplates in Bronco and Mustang Mach-E.

Auto enthusiasts, get ready to restart those engines. The 26th annual Woodward Dream Cruise presented by Ford is back on for this summer.

Ford said adjusted earnings before interest and taxes for the second quarter of 2021, which ends in two weeks, will surpass its expectations and be significantly better than a year ago.

After 25 years, the Built Wild and always 4x4 SUV is rolling off the line at the Michigan Assembly Plant, which underwent a $750 million upgrade and added 2,700 jobs to get the job done.

The Bronco® outdoor lifestyle brand of all-4x4 SUVs adds to its adventure legacy with the June 28 opening of a first-of-its-kind Bronco Off-Roadeo experience center in Horseshoe Bay, Texas, near Austin.

Out of nearly 10,000 entries, all-new 2021 Ford Bronco two- and four-door SUV honored in the top 75 pinnacles of design globally across numerous disciplines and industries, taking home prestigious iF Design gold award 2021.

Ford Motor Company is celebrating the outdoor spirit of Black women in a new ad campaign for the 2021 Bronco Sport.

Settling in for a drive in an enhanced, upgraded vehicle will now become a regular experience for Ford owners as the company routinely delivers new features and improvements through its wireless software update technology called Ford Power-Up.

The first Timberline series Ford SUV is designed to give customers more capable off-road features to enjoy weekend adventures with family and friends.

Ford Motor Company (NYSE: F) today reported its April 2021 U.S. sales results.

Despite the COVID-19 pandemic, Ford Motor Company is continuing to support children through its Drive 4 UR School program with virtual test drives of its most popular vehicles. The experience will benefit public school students across the country through a $1 million total donation.

Adding to Bronco® brand’s off-road competition credentials, two lead Ford Bronco engineers piloting an all-new, fully stock 2021 Bronco Badlands four-door SUV across the harsh terrain of Mexico’s Baja peninsula landed a podium finish in the NORRA Mexican 1000 off-road rally.

The 2021 Ford Bronco Sport has earned a TOP SAFETY PICK+ award from the Insurance Institute for Highway Safety, the highest possible rating issued by the independent, non-profit group.

Ford vehicles now offer another way to enrich people’s car rides and road trips, whether they’re preparing to enjoy the great outdoors or rediscover their own neighborhoods after more than a year of lockdowns and restrictions.

Ford Motor Company (NYSE: F) today reported its first quarter 2021 U.S. sales results.

Bronco® announces collaborations with three of the leading off-road aftermarket companies, further expanding the list of Ford-approved off-road parts and accessories available for the summer launch of Bronco two- and four-door SUVs.

Ford Motor Company is again the top automaker in America in terms of production, vehicle sales of U.S. made cars, trucks and SUVs and employment of hourly autoworkers.

Ford Motor Company (NYSE: F) today reported its February 2021 U.S. sales results.

The two- and four-door Ford Bronco® SUV’s patented off-road modular design offers a user-friendly platform that can be stripped to its base structure so that alternate doors, fenders and grille can be added in one afternoon. The following day, a whole new Bronco SUV can be reconfigured for another new adventure with a different body and roof setup.

Ford Motor Company is issuing two safety recalls in North America.

Five lifestyle accessory bundles – Bike, Water, Snow, Camping and Cargo – are tailored to help Bronco Sport owners customize their vehicles and haul more gear to enhance their adventures.

Today, Ford Performance is revealing the all-new Bronco 4600 race vehicles that will run in ULTRA4 stock class beginning this year.

Ford Motor Company (NYSE: F) today reported its January 2021 U.S. sales results.

Senior leaders from Ford will discuss the fourth-quarter and full-year 2020 operating environment and the company’s financial results, which will be released this Thursday, during a fireside chat hosted by J.P. Morgan Securities auto analyst Ryan Brinkman.

Built to conquer boulder fields and dry lakes, Bronco® – the outdoor brand of Built Wild™ 4x4 SUVs from Ford – expands its off-road presence by debuting three custom-built Bronco ULTRA4 4400 unlimited class race vehicles that will compete in this year’s grueling King of the Hammers off-road racing event, which runs Feb. 2-6 in Johnson Valley, Calif.

One of the auto industry’s most influential design leaders will retire from Ford Motor Company this spring and be succeeded by an accomplished global industry veteran.

Ford Motor Company today announced it will serve customers in the South America region with a portfolio of exciting connected and increasingly electrified SUVs, pickups and commercial vehicles sourced from Argentina, Uruguay and other markets, as Ford Brazil ceases production operations in 2021.

So the story goes that a herd of goats came upon a colt in the mountains trapped under a rock. They rescue him, then raise him as their own, teaching him to navigate the craggy terrain and rough waters of the region.

Bronco Brand

Ford executives will represent the company at two upcoming conferences.

The Bronco R Race Prototype, piloted by Cameron Steele, Shelby Hall and a team of veteran Ford off-road racers, finished the 53rd SCORE-International Baja 1000 in Class 2 in just over 32 hours.

An extreme version of Built Wild™ – the Bronco R race prototype – will run the 2020 SCORE International Baja 1000, piloted by Cameron Steele, Shelby Hall and a team of veteran Ford Baja off-road racers.

With four new nameplates entering Ford showrooms, expanded services for fleet and retail customers, and increasing availability of accessories, the message at its annual dealer meeting was clear – Ford is poised for growth.

For once, what happened in Vegas, does not have to stay there.

Built to take adventures further, the all new Built Wild™ 2021 Bronco® four-door rugged SUV is designed to be the ultimate Bronco destination vehicle.

Lincoln Automotive Financial Services ranked first in the luxury segment of the J.D. Power 2020 U.S. Consumer Financing Satisfaction Study.

The Ford Bronco® brand just opened its all-new Bronco build-and-price configurator, enabling customers for the first time the opportunity to visualize the color and material choices that reinforce the rugged nature of the Built Wild™ brand.

Bronco® and Filson today announced they are joining forces to celebrate wildland firefighters and raise funds to help maintain and preserve America’s natural resources and National Forests.

Ford today announced creation of the Bronco Wild Fund, which will support the responsible enjoyment and preservation of the great American outdoors.

It didn’t take long for the 2021 Bronco Sport to flex its off-road muscle.