• Denver worries about visibility and other drivers driving recklessly on the roads – according to an independent study commissioned by Ford, which brings its Ford Smart Mobility Tour to town

• Ford Smart Mobility is the company’s plan to take it to the next advances in connectivity, mobility, autonomous vehicles, the customer experience and big data; a major area of focus is multimodal transportation, including development of an app that facilitates routing and that integrates seamlessly with vehicles and electric bikes

• To improve the driving experience, Ford has introduced several driver-assist technologies such as its Blind Spot Information System and Pro Trailer Backup Assist, as well as semi-autonomous technologies including a lane-keeping aid and active park assist

DENVER, Sept. 24, 2015 – Denver residents worry more about visibility and others’ driving recklessly than other factors on the roads – according to a recent survey.

The survey, conducted by independent research company Penn Schoen Berland, examined driving-related fears, as well as public receptiveness to driver-assist and semi-autonomous technologies designed to ease driver anxiety and commuting hassles.

Visibility while driving is a leading concern for Denver residents, the survey said. Monitoring blind spots was a concern for 68 percent of those surveyed, while 67 percent said that not being able to see all angles when backing up is a concern. And, 62 percent said backing up onto a busy street is a concern.

Beyond uncontrollable weather conditions, nine in 10 in Denver say they are concerned with others’ reckless driving and 60 percent said they are actually afraid of others driving dangerously.

To help reduce these concerns, Denver drivers are interested in technology that would alleviate their driving worries, according to the PSB survey. More than six in 10 said they would be more interested in purchasing a car if it offered blind spot detection or a rear-view camera.

Ford Smart Mobility Tour
This week Ford brings its Ford Smart Mobility Tour to Orlando. The tour highlights the company’s driver-assist features that can help address driving-related fears, including BLIS^® and semi-autonomous driving technologies, along with the Ford Smart Mobility plan.

Ford Smart Mobility is the company’s plan to take it to the next level in connectivity, mobility, autonomous vehicles, the customer experience and big data. Ford introduced the plan in January, along with 25 initial experiments aimed at better understanding consumers’ mobility needs around the globe.

“Our smart mobility vision at Ford is about changing the way the world moves,” said Ken Washington, Ford vice president, Research and Innovation. “We are transitioning from experimentation to the start of implementation, beginning with the Go Drive and Peer to Peer car sharing pilots. Our goal is to make people’s lives better by helping them more easily navigate to where they want to go, using one or more interconnected modes of transportation.”

To improve today’s driving experience, Ford has introduced driver-assist and semi-autonomous technologies such as active park assist to help drivers parallel and perpendicular park more easily. Driver-assist technologies include lane-keeping aid to help drivers stay in their lane and BLIS, which alerts drivers to vehicles detected entering their blind spots.

To stay connected while in motion, SYNC^® 3, Ford’s all-new communications and entertainment system, features faster performance and conversational voice recognition, along with an available intuitive smartphone-like touch screen.

Ford offers more vehicle nameplates in the United States with active park assist, rear cross-traffic alert, lane departure warning with lane-keeping aid and blind spot monitoring than any other manufacturer – according to automotive research firm SBD. Ford also leads in four segments, offering vehicles with the most available driver-assist features among mainstream vehicles in the country:

• Large light-duty pickup – F-150

• Midsize SUV – Edge and Explorer

• Midsize car – Fusion

• Large car – Taurus

Ford will also demonstrate its new Pro Trailer Backup Assist feature that will be available on the 2016 F-150. The technology helps to ease the anxiety level of backing a trailer – which can be a challenging task for the novice and tricky even for those with trailering experience.

Multimodal mobility solutions
In many large cities, driving your vehicle directly from home to work is challenging due to traffic congestion. Ford believes solutions for multimodal journeys can make travel to and within urban areas more convenient. The company is studying how electric bicycles and mobile application technology can work seamlessly with cars and public transport to deliver faster and easier daily commutes and help businesses operating in urban environments.

The PSB survey found that multimodal commutes show potential in Denver, given certain benefits. Denver residents say they would consider multi-modal commutes if they could save money (49 percent), save gas (46 percent) and avoid traffic (43 percent).

Ford’s electric bicycle experiments include:

• MoDe:Me, introduced in March, is intended to keep the urban commuter moving in congested traffic

• MoDe:Pro is built for urban commercial use, and is designed to stow in a commercial vehicle such as Ford Transit Connect

• MoDe:Flex is easily reconfigurable for different customer needs. The bike’s center frame assembly includes the motor and battery, while the front and rear assemblies and wheels can be configured for road, mountain or city riding

Ford’s electric bicycle prototypes fold easily into Ford vehicles, and integrate seamlessly with the MoDe:Link app, which can be paired with a smartwatch.

This includes the “no sweat” mode, which increases electric pedal assist based on heart rate – ensuring a rider gets to his or her destination without breaking a sweat. The app also provides safety notifications. Hazards, such as potholes ahead, are signaled through vibrating handlebars.

The Ford Smart Mobility Tour will also visit Los Angeles.