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Ford Media Center
BARCELONA, Spain, March 2, 2015 – Ford Motor Company is expanding its global Ford Smart Mobility plan with a new experiment to study how electric bicycles can work seamlessly with cars and public transport to deliver faster and easier daily commutes and help businesses operating in urban centres.
The experiment called Handle on Mobility was detailed today at Mobile World Congress in Barcelona and marks the latest mobility project the company has announced worldwide this year as part of Ford Smart Mobility, the company’s plan to help change the way the world moves through innovation in connectivity, mobility, autonomous vehicles, customer experience and big data.
These experiments will help test transportation ideas for better customer experiences, more flexible user-ship models and social collaboration that can reward customers.
“Changing the way we think, collaborate and behave is essential to ensuring freedom of movement of both people and economies,” said Barb Samardzich, chief operating officer, Ford of Europe. “The Ford Smart Mobility plan supports our commitment to innovation and is aimed specifically at developing smarter transportation systems that take the worry and anxiety out of journey planning and improve the quality of life in busy cities.”
Traffic problems and overly-long commutes have a significant economic and social impact in large cities. According to the European Commission, congestion within the European Union costs about €100 billion per year.* A study by the U.K. Office of National Statistics shows that each minute added to a commute affects anxiety, happiness and general well-being.**
Handle on Mobility
The Handle on Mobility experiment extends the range of transport solutions for a connected journey that is more efficient, safer, healthier, and enables journeys to be completed with less anxiety and stress.
As a starting point for the experiment, Ford challenged employees around the world to submit designs for e-bikes. The prototype MoDe:Me and MoDe:Pro e-bikes presented at Mobile World Congress are among the top designs from more than 100 submitted.
Both e-bikes are equipped with a 200-watt motor with 9-amp-hour battery that provides electric pedal assist for speeds of up to 25 km/h. The prototype e-bikes offer technology inspired by the automotive industry including, for example, a rear-facing ultrasonic sensor. This enables a rider alert system that both warns the cyclist when a vehicle is overtaking, by vibrating both handlebars, and alerts motorists of the presence of the e-bike by illuminating handlebar lights.
The bikes, which fold easily into Ford vehicles, meet the needs of different users:
The prototype MoDe:Me and MoDe:Pro e-bikes work with a prototype app called MoDe:Link compatible with the iPhone 6. Real-time information from the app enables the e-bikes to deliver:
After users input a destination, the MoDe:Link app lists possible journeys and then provides step-by-step or turn-by-turn navigation. This might include driving to a train station, taking an e-bike onto the train, then riding the bike from the train stop to the final destination. The app also updates the route as circumstances change. For example, if a train service is cancelled, the app could recommend that a commuter drive instead.
“There are so many ways to get around a city, but what is really needed is a way to connect all of these transport options together,” said Ken Washington, vice president, Ford Research and Advanced Engineering. “Being able to seamlessly move between cars, buses, trains and e-bikes and react to changing traffic situations can make a big difference both for commuters and for those delivering goods, services and healthcare.”
Info Cycle experiment
Ford at Mobile World Congress is showcasing for the first time in Europe the Info Cycle experiment, an open-source research initiative to gather information about how bikes are used in different urban areas. The project has been designed to enhance understanding of the biking ecosystem and to improve safety for cyclists, as well as exploring improved mapping, smart journey planning and community-based services. A sensor box on the frame gathers data such as wheel speed, acceleration, weather and altitude.
Global mobility projects
Ford first announced Ford Smart Mobility and an initial 25 experiments designed to anticipate what customers will want and need in tomorrow’s transportation ecosystem at the 2015 Consumer Electronics Show in Las Vegas in January. There are now experiments in Europe, North America, Asia, Africa, and South America. These experiments include:
Further global experiments include the Innovate Mobility Challenge Series. Ford invited innovators and developers around the world to create solutions for specific mobility challenges in England, Portugal, North America and South America, Africa, India and China, with the series continuing in Australia this year. Challenges have included finding technology solutions to identify open parking spaces in urban areas, better ways to navigate crowded cities and the use of navigation and other tools to help people gain access to medical care in remote areas.
Last month at the International CAR Symposium in Bochum, Germany, Ford President and CEO Mark Fields also announced Ford’s participation in the following initiatives:
“At Ford, we’re innovating in every part of our business and we’re open to smarter ways of keeping the world moving freely,” Samardzich said. “Our commitment to mobility extends far beyond vehicles and includes investing in a range of mobility projects and experiments. Such ongoing research projects help us to find out what works and to develop smarter, more connected mobility solutions.”
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* “Clean Transport, Urban Transport,” from the EC Commission’s Urban Mobility and Transport pages: http://ec.europa.eu/transport/themes/urban/urban_mobility/index_en.htm
** “Does Commuting Affect Well-being?” Office of National Statistics: http://www.ons.gov.uk/ons/rel/wellbeing/measuring-national-well-being/commuting-and-personal-well-being--2014/sty-commuting-and-well-being.html
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan manufactures or distributes automobiles across six continents. With about 187,000 employees and 62 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 47,000 employees at its wholly owned facilities and approximately 66,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 23 manufacturing facilities (12 wholly owned or consolidated joint venture facilities and 11 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.