Ford at the 2015 Consumer Electronics Show is highlighting how it is using innovation not only to create advanced new vehicles but also to help change the way the world moves by solving today’s growing global transportation challenges.

Ford has named the latest winners in its Innovate Mobility Challenge series, a key part of Ford Smart Mobility – the first widespread implementation of the company’s long-term plan for sustainable mobility solutions.

More than 200 Ford employees have volunteered to allow the company to collect driving data from in-vehicle sensors. By applying big data analytics, researchers can learn more about how people move and see patterns that can help them derive mobility solutions and improve products based on how drivers actually use their vehicles.

The car you own may not fit all of your needs all of the time, such as when you need to haul landscaping material or move a child to college. Car Swap is an experiment using Ford-owned fleet vehicles. Participating Ford employees use a mobile app that allows them to search for a vehicle that meets their needs, and negotiate terms of the swap. The experiment will provide an in-depth understanding of how Ford can help make car swapping easier.

While there are many car-sharing services based on the reservation model, the focus of this experiment is on-demand use. Researchers are exploring how to optimize the service, such as offering pay-by-minute and enabling one-way trips across the city. A fleet of Ford Focus Electric vehicles and Ford Fiestas with EcoBoost powertrains is located across London. Users can register, get directions to the nearest service location, reserve a vehicle and pay – all through a mobile app. The London service targets a better customer experience and improved operational efficiency compared to existing car-sharing models. Car-sharing through the use of zero and low-emissions vehicles can reduce congestion and pollution.

In West Africa, unpaved roads and a lack of reliable transportation prevent people from accessing healthcare. Ford is working with Riders for Health, an organization that manages and maintains fleets that deliver healthcare workers to patients who need help. Equipping Ford pickup trucks and SUVs with OpenXC technology will help better maintain the vehicles, as well as allow for vehicle data to be collected that could improve productivity. Ford is also using data collected to create maps of the region, where most mapping companies do not go.