Ford Media Center

Chocolate, Mussels… and Mustangs! Can You Guess Which Nation is Iconic Sports Car’s Unlikely Number 1 Fan?

  • German drivers buy the most in Europe, and the British are not far behind. But sports car enthusiasts  in Belgium are staking a claim to be the biggest Mustang fans in Europe
  • Proportionally more drivers in Belgium now own a new Ford Mustang than in any other country in Europe – after fans there buy more than 1,600 new Mustangs
  • Iconic sports car went on sale across Europe last year for the first time since being launched in the U.S. 51 years ago. More than 21,000 new Mustangs sold in Europe already

It may not be the first country that first comes to mind for sports cars, but drivers in Belgium have fallen head over heels for the new Ford Mustang.

Of more than 21,000 new Mustangs that Ford has now sold across Europe, 1,600 went to Belgian enthusiasts. That’s one for every 4,693 of the country’s 7,659,000 drivers – a far higher proportion than anywhere else in Europe.

Between them, Germany and Britain account for more half of new Mustangs sold since the current model went on sale across Europe, last year, for the first time since being launched in the U.S, in 1964. German drivers have bought 7,281 Mustangs (1 for every 7,700 drivers) and British drivers have bought 4,761 Mustangs (1 for every 7,743 drivers).

France is third with 2,126 sales and Belgium fourth, one of a number of countries with smaller populations, including Sweden, Switzerland, and the Czech Republic, that are showing huge demand for what, last year, was the world’s best-selling sports car coupe.

“Mustang is a car that has a massive and passionate following among fans in Europe through enthusiasts’ clubs and numerous Mustang meetings,” said Laurent Charpentier, managing director, Ford Belgium. “It is a sports car like no other, one that some fans here have literally been waiting their whole lives for.”

Belgium has a long-running love affair with fast cars. The famous Circuit de Spa‑Francorchamps was one of the first race tracks to host Formula One, while race driver Jacky Ickx won the 24 Hours of Le Mans six times, once in a Ford GT-40, gained 25 F1 podium finishes, and won the Dakar Rally.

Among the new car’s biggest fans is self-confessed “Mustang nut” Adelbert Engler, who has built a collection of 5,500 Mustang model cars at his home in Heusden Zolder, as well as several full‑sized classic models.


“From interviews, movies and music videos to reports, anniversaries and exhibitions, I’ve done all of it with my Mustangs over the years,” said Engler, who is impatiently waiting for delivery of a Yellow fastback Mustang with 2.3-litre EcoBoost engine.

Mustang customers in Europe have a choice of 5.0-litre V8 and 2.3‑litre EcoBoost models, and fastback and convertible body styles. Red, grey and black are the most popular colours so far, with 72 per cent of buyers choosing fastback, and 64 per cent selecting the V8. EcoBoost models are most popular in southern Europe.

Year to date, compared with last year, Ford performance car sales, in Europe, have doubled; with models including Mustang, as well as Focus RS, Focus ST and Fiesta ST.

About Ford Motor Company

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing and servicing a full line of Ford cars, trucks and SUVs, as well as Lincoln luxury vehicles. To expand its business model, Ford is aggressively pursuing emerging opportunities with investments in electrification, autonomy and mobility. Ford provides financial services through Ford Motor Credit Company.  For more information regarding Ford and its products and services, please visit

Ford of Europe

is responsible for producing, selling and servicing Ford brand vehicles in 50 individual markets and employs approximately 53,000 employees at its wholly owned facilities and approximately 68,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing facilities (16 wholly owned or consolidated joint venture facilities and 8 unconsolidated joint venture facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.

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