Ford at CES: Together, Let’s Take Back the Streets

By Jim Hackett, President and CEO, Ford Motor Company

Over the past century, the automobile turned out to be the ultimate disruptor to human’s lives and our civic way of life.

In one of his earliest ads, Henry Ford declared that he wanted to open the highways for all humankind. That idea, in action, gave us extraordinary new freedom — to travel great distances and to get around town like never before. This system at its inception had great attraction. It spawned new industries, thousands of new companies, and drove generations of personal and economic growth.

Yet, over time, as our towns and cities were designed around the automobile, roads overtook the community centers. Where people once gathered in the streets and town squares, there are now highways and multi-lane roads. Perhaps worst of all, time we used to spend with each other is now often wasted in congestion and traffic. Thirty years ago, we spent an average of 16 hours in traffic per year. Now, we spend 38 hours. The price we paid for the freedom to move was the creation of a world where roads were built for cars.

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About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

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