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From Track to Trophy Case: Ford Collects Three Vehicle of the Year Awards at 2018 SEMA

  • Ford Focus, Mustang and F-Series named Vehicle of the Year winners at 2018 Specialty Equipment Market Association show
  • F-Series – America’s favorite truck – collects SEMA’s Truck of the Year honors for the eighth time in the nine-year history of the award
  • Mustang, world’s best-selling sports coupe, reclaims the SEMA Car of the Year award; Focus wins Sport Compact of the Year award for the fourth straight year

DEARBORN, Mich., Oct. 29, 2018 – Three perennial favorite Ford vehicles collected Vehicle of the Year awards at the 2018 Specialty Equipment Market Association show. F-Series, Mustang and Focus all received top honors.

F-Series was named Truck of the Year, while Mustang and Focus captured Car of the Year and Sport Compact of the Year honors, respectively.

“We are honored that SEMA Show exhibitors have bestowed Ford with these prestigious awards,” said Hermann Salenbauch, global director, Ford Performance. “We make a point of embracing the aftermarket and appreciate this endorsement from the SEMA community as we strive to keep our best-selling nameplates among the most customized vehicles around the world.”

F-Series, America’s best-selling vehicle, continues as a proven favorite in the aftermarket, collecting top truck honors for the eighth time in the award’s nine-year history.

Mustang, the world’s best-selling sports coupe and America’s best-selling sports car, received its sixth award from SEMA when it was named Car of the Year for the fourth time. Mustang has been named Sports Coupe of the Year by SEMA twice.

Focus continues to garner a strong following in the aftermarket with its performance ST and RS variants leading the draw. The nameplate has won four repeat awards from the SEMA organization in Sport Compact and Hatch categories.

“Ford vehicles serve as great platforms for personalization, evident by the three SEMA Awards announced today,” said Chris Kersting, SEMA President and CEO. “Regardless of whether drivers are choosing a car, truck or sport compact vehicle, they can be confident in knowing there’s a tremendous range of options for customization when they select a Ford vehicle.”

Ford’s presence at SEMA remains the largest of any automaker with more than 50 vehicles on display, including a large collection of custom builds at its stand. This is the eighth year for the Ford Out Front performance demonstration track, annually a lead attraction at the show.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services.  Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

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