Ford Media Center

From Track to Trophy Case: Ford Collects Three Vehicle of the Year Awards at 2018 SEMA

  • Ford Focus, Mustang and F-Series named Vehicle of the Year winners at 2018 Specialty Equipment Market Association show
  • F-Series – America’s favorite truck – collects SEMA’s Truck of the Year honors for the eighth time in the nine-year history of the award
  • Mustang, world’s best-selling sports coupe, reclaims the SEMA Car of the Year award; Focus wins Sport Compact of the Year award for the fourth straight year

DEARBORN, Mich., Oct. 29, 2018 – Three perennial favorite Ford vehicles collected Vehicle of the Year awards at the 2018 Specialty Equipment Market Association show. F-Series, Mustang and Focus all received top honors.

F-Series was named Truck of the Year, while Mustang and Focus captured Car of the Year and Sport Compact of the Year honors, respectively.

“We are honored that SEMA Show exhibitors have bestowed Ford with these prestigious awards,” said Hermann Salenbauch, global director, Ford Performance. “We make a point of embracing the aftermarket and appreciate this endorsement from the SEMA community as we strive to keep our best-selling nameplates among the most customized vehicles around the world.”

F-Series, America’s best-selling vehicle, continues as a proven favorite in the aftermarket, collecting top truck honors for the eighth time in the award’s nine-year history.

Mustang, the world’s best-selling sports coupe and America’s best-selling sports car, received its sixth award from SEMA when it was named Car of the Year for the fourth time. Mustang has been named Sports Coupe of the Year by SEMA twice.

Focus continues to garner a strong following in the aftermarket with its performance ST and RS variants leading the draw. The nameplate has won four repeat awards from the SEMA organization in Sport Compact and Hatch categories.

“Ford vehicles serve as great platforms for personalization, evident by the three SEMA Awards announced today,” said Chris Kersting, SEMA President and CEO. “Regardless of whether drivers are choosing a car, truck or sport compact vehicle, they can be confident in knowing there’s a tremendous range of options for customization when they select a Ford vehicle.”

Ford’s presence at SEMA remains the largest of any automaker with more than 50 vehicles on display, including a large collection of custom builds at its stand. This is the eighth year for the Ford Out Front performance demonstration track, annually a lead attraction at the show.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 174,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.