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Bronco Raptor Black Appearance Package Debuts Under Total Solar Eclipse

  • Bronco Raptor Black Appearance Package joins Code Orange package, giving customers yet another way to pair extreme desert capability with style that only comes with a Bronco badge 
  • The Bronco Raptor Black Appearance Package made its debut in front of 150 Bronco owners under an appropriately dark sky, during the April 8 total solar eclipse 
  • The Black Appearance Package’s new style details come with the same capability that’s made Bronco Raptor a Baja 1000 winner 

AUSTIN, Texas, April 8, 2024 – Under dramatically darkened skies, and in front of owners at the Bronco Off-Roadeo Texas, Ford introduced the 2024 Bronco Raptor Black Appearance Package. A mix of Shadow and Matte black exterior features, the new option package gives the Bronco Raptor’s go-over-any-terrain capability a sinister new look.

The Black Appearance Package comes with a striking Shadow Black painted roof complemented by matching mirror caps, a painted roll bar, and fender flares, all in the same shade, to create striking contrasts with the Raptor’s bold paint catalog. Bronco Raptor also comes with a Matte Black steel bumper, skid plate, and tow hooks.  

The Shadow Black painted roll bar is reminiscent of the contrasting roll bar on the sixth-generation concept Bronco SUVs and the painted skid plate comes in response to current Bronco Raptor customers who have painted the skid plates themselves.

Unique Raptor body-side and hood decals round out the package’s $4,995 MSRP, which customers can order at the end of April. 

“Customers choose Bronco Raptor for two reasons: its high-performance off-road capability and its distinctive appearance,” said Bronco Brand Manager Jason Hyde. “The Black Appearance gives them a look that stands out on any trail and under any sky, even a total solar eclipse.” 

Current Bronco customers got the first look at the Bronco Raptor’s new Black Appearance Package during an owner-exclusive event at Bronco Off-Roadeo in Austin, Texas, at an appropriately dark time: under the backdrop of the April 8 total solar eclipse.  

The Black Appearance Package follows the vibrant Code Orange package introduced in 2023.   

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services.  The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.

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