Ford Motor Company will cruise into Las Vegas in early November, showcasing more than 50 customized vehicles and delivering multiple Ford Performance announcements for the 2016 SEMA show. For Ford's latest SEMA news follow #FordSEMA.

Younger, more affluent car buyers are choosing Ford for its growing lineup of performance vehicles – particularly cars – that get them where they need to go with added thrill. Performance car customers view driving as an absolute emotional, positive experience and relish getting into a car to test their capability on great roads.

Ford Fiesta is one of the 10 Best Back-to-School Cars of 2016, according to Kelley Blue Book’s KBB.com. This is the second year in a row Kelley Blue Book has named Fiesta to the list.

Ford Fiesta is one of the Top 10 Coolest New Cars Under $18,000 of 2016, according to Kelley Blue Book’s KBB.com.

Ford’s total vehicle sales in April in its European 20 traditional markets* were its best in the month since 2009, with passenger car sales at their highest since 2010, and commercial vehicles achieving their peak April sales since 1993.

Ford achieved its best first quarter total vehicles sales in Europe since 2010; best passenger car sales since 2011; and best commercial vehicle sales since 1993.

With U.S. sales of Ford’s performance cars outpacing the overall industry, production kickoff for the company’s long-anticipated, 350-horsepower hot hatch couldn’t come at a better time. The first all-new Focus RS has rolled off the line in Saarlouis, Germany.

Ford Mustang, Ford Focus and Ford F-Series are officially Hottest Car, Hottest Sport-Compact and Hottest Truck of this year’s Specialty Equipment Market Association show.

Ford and Michelin are entering into an official relationship for Ford Performance vehicles.