The two- and four-door Ford Bronco® SUV’s patented off-road modular design offers a user-friendly platform that can be stripped to its base structure so that alternate doors, fenders and grille can be added in one afternoon. The following day, a whole new Bronco SUV can be reconfigured for another new adventure with a different body and roof setup.

Ford Motor Company is issuing two safety recalls in North America.

Five lifestyle accessory bundles – Bike, Water, Snow, Camping and Cargo – are tailored to help Bronco Sport owners customize their vehicles and haul more gear to enhance their adventures.

Today, Ford Performance is revealing the all-new Bronco 4600 race vehicles that will run in ULTRA4 stock class beginning this year.

Ford Motor Company (NYSE: F) today reported its January 2021 U.S. sales results.

Senior leaders from Ford will discuss the fourth-quarter and full-year 2020 operating environment and the company’s financial results, which will be released this Thursday, during a fireside chat hosted by J.P. Morgan Securities auto analyst Ryan Brinkman.

Built to conquer boulder fields and dry lakes, Bronco® – the outdoor brand of Built Wild™ 4x4 SUVs from Ford – expands its off-road presence by debuting three custom-built Bronco ULTRA4 4400 unlimited class race vehicles that will compete in this year’s grueling King of the Hammers off-road racing event, which runs Feb. 2-6 in Johnson Valley, Calif.

One of the auto industry’s most influential design leaders will retire from Ford Motor Company this spring and be succeeded by an accomplished global industry veteran.

So the story goes that a herd of goats came upon a colt in the mountains trapped under a rock. They rescue him, then raise him as their own, teaching him to navigate the craggy terrain and rough waters of the region.

Ford executives will represent the company at two upcoming conferences.

The Bronco R Race Prototype, piloted by Cameron Steele, Shelby Hall and a team of veteran Ford off-road racers, finished the 53rd SCORE-International Baja 1000 in Class 2 in just over 32 hours.

An extreme version of Built Wild™ – the Bronco R race prototype – will run the 2020 SCORE International Baja 1000, piloted by Cameron Steele, Shelby Hall and a team of veteran Ford Baja off-road racers.

With four new nameplates entering Ford showrooms, expanded services for fleet and retail customers, and increasing availability of accessories, the message at its annual dealer meeting was clear – Ford is poised for growth.

For once, what happened in Vegas, does not have to stay there.

Built to take adventures further, the all new Built Wild™ 2021 Bronco® four-door rugged SUV is designed to be the ultimate Bronco destination vehicle.

The Ford Bronco® brand just opened its all-new Bronco build-and-price configurator, enabling customers for the first time the opportunity to visualize the color and material choices that reinforce the rugged nature of the Built Wild™ brand.

Bronco® and Filson today announced they are joining forces to celebrate wildland firefighters and raise funds to help maintain and preserve America’s natural resources and National Forests.

Ford today announced creation of the Bronco Wild Fund, which will support the responsible enjoyment and preservation of the great American outdoors.

It didn’t take long for the 2021 Bronco Sport to flex its off-road muscle.

In honor of the largest North American gathering of classic Ford Broncos, the Bronco brand, Ford’s new outdoor brand, debuted an all-new, one-of-a-kind four-door Bronco OG Concept to kick off this year’s Bronco Super Celebration East in Townsend, Tennessee.