Ford Escape: Driving Growth in America's Small SUV Segment for 15 Years

DEARBORN, Mich., Oct. 7, 2015 – When the all-new Ford Escape debuted at the 2000 North American International Auto Show, the small SUV segment in North America was still quite small, with only a few competitors. But Ford felt it had something unique – the perfect go-anywhere offering for an emerging segment. Ford was right.

Escape was touted for its four-wheel-drive capability, refined ride and handling, and outstanding fuel economy – all of which combined to make it an instant contender in the new small SUV segment. Sales of the new Escape began in August 2000, with advertising and the official marketing and sales launch Oct. 8.

Fifteen years later, Escape remains a top-selling vehicle in its segment, as well as a top-selling vehicle in the Ford lineup. In 2014, Ford sold more than 300,000 Escapes in the United States.

Escape also helped propel the small SUV segment into one of the largest in the industry. In 2000, when Escape debuted in the United States, small SUVs accounted for 5 percent of total industry sales. By the end of 2014, the segment had grown to 15.7 percent.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough electric vehicles along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 174,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.