Ford believes it will take more than jumbo rebates to truly break through with the estimated 19 million people in the U.S. interested in electric vehicles. It will take convenience, peace of mind, and expert service.

BlueCruise 1.4 is our best hands-free highway driving experience yet.

Ford Motor Company today announced that Ted Cannis, CEO, Ford Pro and Ford Customer Service Division, has elected to retire at the end of this month after an accomplished 35-year career with the company.

Ford and TXU Energy are teaming up to offer electric vehicle customers significant cost savings on charging at home.

Customers exercising “freedom of choice” made Ford the No. 1 gas, No. 2 electric and No. 3 hybrid vehicle brand in the U.S. and the company remains confident in full-year 2024 results.

Ford adds a third North American assembly plant to meet Ford Pro customer demand for one of its most popular and profitable vehicles; adding initial capacity for 100,000 F-Series Super Duty trucks at Oakville Assembly Complex in Canada.

Online orders are open for the 2024 Ford F-150 Lightning trucks, now shipping from the Rouge Electric Vehicle Center.

The Ford lineup offers customers a range of gas, hybrid, and electric products to suit almost every customer's need – from work to adventure to family activities and beyond.

Adventurer Lexie Alford (@LexieLimitless) today set the official record of being the first person to circumnavigate the globe in an electric vehicle using the new all-electric Ford Explorer designed for European customers.

In Season 2's eighth episode, from the backseat of an F-150 Lightning, Jim takes TV host Jimmy Fallon on a tour of Dearborn, Michigan.

Ford Performance and Ford Bronco are set to take on the rugged terrain of Johnson Valley once again with a strong lineup of drivers and teams competing at the King of the Hammers off-road race.

In Season 2's second episode, Kelly Clarkson talks about how her life changed since she was working in a movie theater and sleeping in her Ford Explorer Sport, but she says she’s still as excited and curious as she was as a child.

Ford and Sydney Sweeney, in collaboration with Dickies, launch a new workwear line.

Ford off-road vehicles lead the way in the stock classes, clearing 1,200 miles of rugged terrain up the Baja Mexico peninsula.

The decision by the UAW to call a strike at Ford’s Kentucky Truck Plant is grossly irresponsible but unsurprising given the union leadership’s stated strategy.

ChargeScape will aim to unlock the full potential of electric vehicle (EV) technology through conveniently managed energy services never before possible with gasoline-powered vehicles.

As Ford continues to evolve how the company offers products and services, this includes the way customers access BlueCruise – Ford’s hands-free highway driving technology. Ford now is including BlueCruise hardware standard from the factory to provide flexibility and choices to more customers.

Ford Performance today reveals the all-new Mustang Dark Horse™ R, offering the most demanding track enthusiasts a turn-key race car ready to compete in the all-new Mustang Challenge spec racing series, just for Mustang Dark Horse R and sanctioned by the International Motor Sports Association (IMSA).

It’s time (once again) to get into the free-wheelin’ spirit with the 2024 Ford Bronco Sport Free Wheeling special edition, a new addition to the Bronco Sport family inspired by the Ford Free Wheeling trucks, vans and Broncos of the 1970s.

A fighter jet-inspired Head-Up Display. An available Pro Trailer Hitch Assist system that uses machine learning. These are just two of the new tech tools builders keeping this country moving have at their disposal with the arrival of the all-new 2023 Ford F-Series® Super Duty® lineup

Today, Ford Motor Company, the Ford Fund and Team Rubicon announce Team Rubicon Powered by Ford, a new disaster relief initiative that will serve the growing number of communities across the United States that are impacted by hurricanes, tornadoes, earthquakes and wildfires.

Ford today opened the Cologne Electric Vehicle Center, a hi-tech production facility in Germany that will build Ford’s new generation of electric passenger vehicles for millions of European customers.

Proven globally to be ready for adventure, the all-new 2024 Ford Ranger pickup is built to enable owners to do more of what they love outdoors, with smart new features to explore new places and take on new challenges.

Ford is re-opening its order banks for the all-electric Mustang Mach-E on Wednesday as completed plant upgrades support production ramp in the second half of 2023.

Today, Ford announced that F-150® Lightning® is going global for the first time with entry into Norway, the world’s most advanced electric vehicle market. Following impassioned consumer demand, Norwegian customers can apply to purchase a limited number of special F-150 Lightning Lariat Launch Edition vehicle.

Ford today delivered a watershed moment with the introduction of a Level 2 hands-free advanced driver assistance system with regulatory approval for use on the motorway network in Great Britain – the first system of its kind approved in Europe.

Ford Motor Company has solidified its position as the No. 1 automaker in terms of vehicles assembled, hourly autoworkers employed in America and vehicles exported from America to other countries.

Following the release of additional guidance from the U.S. Treasury Department, Ford Motor Company has confirmed that all three of its currently available popular electric vehicles as well as its plug-in hybrids are eligible for Inflation Reduction Act federal tax credits in 2023.

Stop the yelling and end the frustration! Ford, maker of America's leading F-Series trucks, is introducing industry-first technology that leverages artificial intelligence to help make hitching a truck and trailer as easy as pushing a button.

Ford releases its 2023 Integrated Sustainability and Financial Report, detailing the company’s progress on its commitment to create a more sustainable, inclusive and equitable transportation future. 

Ford, the No. 2 EV brand in the U.S. in 2022, is on track with construction at BlueOval City mega-campus and poised to usher in a new era of American innovation and manufacturing.

An actor restoring a Bronco. A professional stunt driver defying stereotypes. A big wave surfer with a passion for trucks. These are drivers that will be featured the next chapter of Ford Motor Company’s “Built Ford Proud” campaign.

In recognition of International Women's Day and Women's History Month, Ford Motor Company is celebrating the significant role that women have played in the development of the modern automobile by launching a new video, “The Ford Explorer Men's Only Edition.”

Ford is increasing production at manufacturing plants across North America to meet strong customer demand for vehicles including Mustang Mach-E, F-150 Lightning, Bronco Sport and Maverick.

Ford is the first automaker to commit to build both nickel cobalt manganese (NCM) and lithium iron phosphate (LFP) batteries in the U.S., helping America’s No. 2 EV company in 2022 bring EVs to more customers and diversify its U.S. supply chain

After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.

Ford is looking to the future with a new solar power plant at its Almussafes manufacturing facilities in Valencia, Spain

The Parade Company and Ford Motor Company unveiled a scenic new float, “Powering the Community,” today at The Parade Company Studio as a massive caravan of floats began to make their way downtown.

The all-new 2023 Ford F-Series Super Duty offers best in class performance right where customers need it with 1,200 lb.-ft. of torque available, 40,000 pounds maximum towing, and 8,000 pounds of maximum payload.

Ford, America’s truck leader*, today introduced the all-new 2023 F-Series Super Duty lineup of pickup trucks and chassis cabs. Redesigned inside and out, every Super Duty is built with unprecedented levels of work capability, ingenious new technology and a suite of cloud-based services for new levels of productivity.

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Ford once again sounds a wake-up call for sports car lovers around the world with the introduction of the all-new Ford Mustang. The seventh generation is the most exhilarating and visceral yet, from its fighter jet-inspired digital cockpit to new advanced turbocharged and naturally aspirated engines to its edgier yet timeless exterior design.

Ford Pro today introduced the van small businesses across Europe have been waiting for. The all-new E-Transit Custom, the all-electric version of Europe’s best-selling van, 1 is designed from the ground up to deliver new levels of productivity to customers in the one-tonne van segment.

F-150 Lightning

Ford Pro™ continues to help guide cities into an electrified, software-driven world with the launch of America’s first electric pickup truck purpose-built for police: the 2023 Ford F-150® Lightning™ Pro Special Service Vehicle.

Building on strong demand for its new EVs, Ford today announced a series of initiatives for sourcing battery capacity and raw materials that light a clear path to reach its targeted annual run rate of 600,000 electric vehicles by late 2023 and more than 2 million by the end of 2026.

Two highly respected Ford Motor Company senior leaders – Hau Thai-Tang and Frederiek Toney – have announced they will retire later this year, and Ford said Dave Bozeman is joining the company to help advance the Ford+ plan after successful tenures at Amazon, Caterpillar and Harley-Davidson.

Ford in Europe today announced another important stride toward an all-electric future, confirming that it has chosen its plant in Valencia, Spain, as the preferred site to assemble vehicles based on a next-generation electric vehicle architecture.

Today, on its 119th anniversary, Ford Motor Company is making a century of its archival material available to the public through a new online database called the Ford Heritage Vault.

United Auto Workers and Ford Motor Company leaders today announced plans to add more than 6,200 new U.S. manufacturing jobs in the Midwest, convert nearly 3,000 temporary UAW-Ford workers to permanent full-time status and provide all hourly employees healthcare benefits on the first day of employment.

Kimberly A. Casiano was elected to the Ford Motor Company board of directors in 2003. She serves on the audit committee, nominating and governance committee and sustainability, innovation and policy committee.

The all-new Ford F-150® Lightning™ boasts the Built Ford Tough™ brawn to tow up to an available 10,000 pounds* with its 775 lb.-ft. of electric torque**, but it’s the truck’s brains that will give customers the range information they need to tow long distances with the confidence they’re accustomed to.

Today marks the launch of the all-new, electric F-150 Lightning pickup – a milestone moment in America’s shift to electric vehicles.

First E-Transit models ready to ship from Ford Otosan’s Gölcük plant in Kocaeli, Turkey to help Ford Pro satisfy strong customer demand to electrify European fleets.

Today, Ford Motor Company was named to TIME’s second annual TIME100 Most Influential Companies list—an extension of the annual TIME100 list of the world’s most influential people—that highlights 100 companies making an extraordinary impact around the world.

In Ford’s efforts to continuously improve over time, some F-150 Lightning customers will benefit from an increase in range ahead of launch this spring.

Ford today announced significant strides toward an all-electric future in Europe, which will see the company transformed and offering a new generation of seven, all-electric, fully-connected passenger vehicles and vans by 2024.

This winter, Ford engineers spent two weeks in the heart of Alaska in minus 30-degree temperatures to continue fine-tuning the F-150® Lightning™ pickup’s performance on low-traction surfaces like snow and ice, and in extreme cold to give customers maximum confidence.

Ford is continuing to transform its global automotive business, accelerating the development and scaling of breakthrough electric, connected vehicles, while leveraging its iconic nameplates to strengthen operating performance and take full advantage of engineering and industrial capabilities.

Ford E-Transit™, the electric version of America’s best-selling commercial van1 and the first of two all-electric vehicles purpose-built for Ford Pro™ commercial customers, is now shipping across the U.S

Now, with the all-electric F-150® Lightning™ pickup, Ford is the first in the U.S. to offer the ability for customers to power their homes with an electric truck when the grid goes dark, providing innovative new capabilities that enhance the energy independence of its customers.

As Ford Pro grows its business, it is introducing Ford Pro Intelligence, a cloud-based platform that powers a suite of digital services that supports a commercial customer’s total fleet operation.

One of the most forward-thinking winegrowing counties in the United States is looking to advance its sustainability mission, and the Ford Pro™ suite of electric vehicles, charging and telematics services has been tapped to help make that happen.

Two icons that have tackled off-road terrain for years are coming together to take on even more: Bronco® and Raptor™. Built for desert running and boulder crawling, the all-new 2022 Ford Bronco Raptor gives off-roaders next-level performance.

Ford and ADT Inc. will invest in a new joint venture called Canopy that combines ADT’s professional security monitoring and Ford’s AI-driven video camera technology.

Looking to the Women of the Past to Inspire our Future.

Today Ford announced it is launching a new sustainable charging program that allows plug-in electric vehicle owners in California to opt into carbon-neutral charging at home, reducing their carbon footprint from energy used to power their vehicles.

Ford Motor Company (“Ford” or the “Company”) announced today that it has commenced cash tender offers...

Ford today previews the future of electrified custom vehicles with the reveal of the all-electric F-100 Eluminator concept.

Innovating the off-road landscape for the hardest-core enthusiasts, Bronco™ brand is taking its desert racing expertise to a new level with the all-new Ford Bronco DR – a first-of-its-kind limited-production Baja 1000 desert race SUV based on the Bronco four-door SUV.

Ford news from the Specialty Equipment Market Association show in Las Vegas.

Ford today reveals the new 2022 Expedition, its flagship SUV, for families seeking epic adventures and memory-making road trips.

Bronco® brand, the all-new family of only-4x4 SUVs from Ford, is redefining the off-road landscape with suspension designs to elevate off-road driving performance on various types of terrain without sacrificing on-road drivability or control.

From the company that makes the Built Ford Tough F-Series pickup, America’s best-selling trucks for 44 years, comes a new type of “electrified” toughness. This is the result of years of vehicle engineering testing know-how and aims to change skeptics’ opinions about how durable electric vehicles can be.

Ford today announces Romulus, Mich., will be the home of its new global battery center of excellence – Ford Ion Park – which is accelerating the company’s research and development of battery and battery cell technology – including future battery manufacturing.

Ford is arriving to Chicago Auto Show in full force with a fresh new lineup of must-see vehicles, including an all-electric truck, an all-new compact pickup, and iconic nameplates in Bronco and Mustang Mach-E.

The all-new 2021 Ford F-150 Police Responder® has the best acceleration of any pursuit-rated police vehicle tested, helping law enforcement officers respond quickly to emergencies.

Today, Ford announced that the Mustang Mach-E GT and Mustang Mach-E GT Performance Edition have completed the U.S. Environmental Protection Agency certification and range labeling processes.

Ford said adjusted earnings before interest and taxes for the second quarter of 2021, which ends in two weeks, will surpass its expectations and be significantly better than a year ago.

Days after unveiling the all-electric Ford F-150 Lightning, the next big reveal for Ford Motor Company is not a vehicle at all.

Company to detail priority areas of Ford+ plan for growth and value creation based on ‘always-on’ customer relationships and leadership in electric vehicles, connected services.

Ford Pro

Separate within Ford and unique among automakers, Ford Pro will deliver new levels of productivity for business and government customers via work-ready products and services.

America’s best-selling line of commercial vehicles unveils the newest member of its growing work-ready lineup – the all-new, all-electric 2022 F-150 Lightning® Pro.

The Tonight Show host Jimmy Fallon discussed the exciting all-electric 2022 Ford F-150 Lightning during a Tonight Show segment on Tuesday, May 19th on NBC.

The truck of the future is here. The F-150 Lightning is the smartest, most innovative truck Ford has ever built.

Settling in for a drive in an enhanced, upgraded vehicle will now become a regular experience for Ford owners as the company routinely delivers new features and improvements through its wireless software update technology called Ford Power-Up.

Ford’s smartest, most innovative truck yet will be all-electric and called F-150 Lightning. The all-new F-150 Lightning will be revealed May 19 at Ford World Headquarters in Dearborn and livestreamed for millions to watch.

With customer interest growing in the all-new E-Transit, Ford today opens its website for hand-raisers to register their interest in learning more about the company’s first-ever full-size all-electric van ahead of order banks opening by July.

Ford Motor Company today announced it is growing its investment in Solid Power, an industry-leading producer of all-solid-state batteries for EVs.

Despite the COVID-19 pandemic, Ford Motor Company is continuing to support children through its Drive 4 UR School program with virtual test drives of its most popular vehicles. The experience will benefit public school students across the country through a $1 million total donation.

Ford today announces a new global battery center of excellence – called Ford Ion Park – to accelerate research and development of battery and battery cell technology – including future battery manufacturing.

Ford Mustang Mach-E GT and Mustang Mach-E GT Performance Edition are set to accentuate the thrill of the GT name with the responsiveness of an all-electric powertrain this fall.

Ford will begin offering its new BlueCruise hands-free highway driving system to customers later this year after 500,000 miles of development testing and fine-tuning the technology on a journey across the United States and Canada.

Ford today released its first-ever integrated sustainability and financial report of accomplishments and aspirations.

Ford is continuing to drive the future of automotive 3D printing, this time teaming up with HP to innovatively reuse spent 3D printed powders and parts, closing the loop and turning them into injection molded vehicle parts – an industry first.

Detroiters will soon be able to buy premium leather goods created from high-end Ford vehicle interiors like the Ford F-150 King Ranch and the Lincoln Navigator – and their purchases will help those in need.

Ford Motor Company is again the top automaker in America in terms of production, vehicle sales of U.S. made cars, trucks and SUVs and employment of hourly autoworkers.

As robots and autonomous systems are poised to become part of our everyday lives, the University of Michigan and Ford Motor Company are opening a one-of-a-kind facility where they’ll develop robots and roboticists that help make lives better, keep people safe and build a more equitable society.

2021 Ford Explorer King Ranch edition introduces a rugged, premium appearance and brings the King Ranch name to America’s all-time best-selling SUV line.

E-Transit

Ford, America’s truck leader, created an off-road icon in 2009 when it introduced the desert racing-inspired F-150 Raptor. It was designed to not only speed over rough terrain, but also to jump and catch air.

Ford Motor Company today announced an investment of US$1.05 billion (R15.8 billion) in its South African manufacturing operations – marking the biggest investment in Ford’s 97-year history in South Africa.

Ford Motor Company and famed DJ D-Nice are teaming up to launch the all-new 2021 F-150 in a new multicultural lifestyle campaign debuting today called “More Than Tough.”

Ford F-Series – America’s best-selling pickup for 43 years – has once again advanced the state of the art in truck engineering with the all-new 2021 Ford F-150 – which is also a fuel economy leader among gas-powered full-size light-duty trucks.

Ford is expanding its rugged off-road family of trucks with the all-new F-150 Tremor.

The 2021 F-Series Super Duty is Built Ford Tough and ready for customers to put it to work. Super Duty comes in a huge array of configurations with a trim level for every need including XL, XLT, Lariat, King Ranch, Platinum and Limited.

With four new nameplates entering Ford showrooms, expanded services for fleet and retail customers, and increasing availability of accessories, the message at its annual dealer meeting was clear – Ford is poised for growth.

Ford F-Series is the best-selling truck/pickup for 43 years and for the all-new F-150 has patented an all-new way for hard-working customers to rest away from home with class-exclusive available Max Recline Seats.

Ford, the world’s cargo van leader, introduces the 2022 E-Transit van, a smart workhorse that will offer customers enhanced productivity enabled by its fully electric powertrain, software solutions, services and Pro Power Onboard options.

Ford Motor Company announced today that its Kansas City Assembly Plant will build the all-new E-Transit van, part of a more than $3.2 billion investment in Ford’s North American manufacturing facilities.

Active Drive Assist allows for hands-free driving on prequalified sections of divided highways called Hands-Free Zones that make up over 100,000 miles of North American roads.

The COVID-19 pandemic may have disrupted traditional school life, but Ford Motor Company wants to make sure children keep reading and learning.

Every all-new Ford F-150 includes a standard center console touch screen with a new digital owner’s manual featuring search capability and streamed videos.

Today, a newly released study by Boston Consulting Group (BCG) spotlights Ford longstanding commitment to building vehicles in Chicago and its contributions to the Illinois economy.

The all-new 3.5-liter PowerBoost™ full hybrid powertrain is available in the all-new F-150 and is the only full-hybrid powertrain available in a pickup.

Ford is continuing to streamline and transform its global business, making changes in how the company is organized and operates to deliver executional excellence that benefits customers and delivers sustained profitable growth.

With 43 years of F-Series reigning as best-selling truck in America, the all-new Ford F-150 continues to set standards.

Ford today announced an even deeper commitment to American manufacturing, celebrating the production start of the all-new F-150 at the storied Ford Rouge Center and confirming construction of the new Rouge Electric Vehicle Center where it will build the all-electric F-150 by mid-2022.

The all-electric Ford Mustang Mach-E sounds like a sci-fi fantasy – so much that it inspired a Detroit-based electronic music artist Matthew Dear to transform its sound into song.

Ford is expanding its customer loyalty program by introducing the FordPass™ Rewards Visa® Card In collaboration with First National Bank of Omaha and Visa.

Peak horsepower: 1,400 – and make it electric.

Ford Motor Company and Mobileye, an Intel company, are collaborating on cutting-edge driver-assistance systems across Ford’s global product lineup.

Ford is introducing an all-new Bronco brand featuring a new family of Built Wild™ SUVs, U.S. off-road driving schools and a unique community for owner and enthusiast engagement.

As America returns to work, Ford reveals its all-new F-150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years.

As America returns to work, Ford reveals its all-new F-150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years.

Ford Motor Company intends to achieve carbon neutrality globally by 2050, while setting interim targets to more urgently address climate change challenges.

Americans can't get enough of their trucks. Who's behind this decades-long trend and what's in store for pickup trucks in the future?

The first Ford-built powered air-purifying respirators, developed in close collaboration with 3M, are on their way to help protect health care workers fighting COVID-19.

Ford is expanding its efforts to design and produce urgently needed medical equipment and supplies for health care workers, first responders and patients fighting coronavirus.

Ford Motor Company, joining forces with firms including 3M and GE Healthcare, is lending its manufacturing and engineering expertise to quickly expand production of urgently needed medical equipment and supplies.

Ford Motor Company is offering eligible new car buyers up to six months of payment relief under a new “Built to Lend a Hand” program developed with its dealers.

Ford Motor Company and Churchill Downs today announced the start of a multiyear relationship establishing Ford as the proud partner of the iconic racetrack and the Kentucky Derby®.

Ford Insure and Lincoln Motor Company Insure, powered by Nationwide, offer a simple and convenient way to secure usage-based insurance coverage through Ford Motor Credit Company’s licensed insurance agency.

Redefining innovation in aerodynamics, EcoBoost and light-weighting, the all-new Ford GT takes aim at high-performance exotics.

With its growing lineup of rugged off-road trucks and SUVs, Ford is coming aboard as official vehicle of the King of The Hammers and ULTRA4 extreme off-road racing series.

Ford Motor Company’s actions to cut emissions, mitigate climate risks and contribute to development of the low-carbon economy have earned it a place on CDP’s Climate ‘A List’ for climate change for the first time. Ford is among 35 American companies recognized this year.

The 2020 Ford Super Duty® is the toughest, hardest-working generation of Class 3-5 chassis cab yet.

Ford’s new Creating Tomorrow Together America’s Thanksgiving Parade float to provide fast-forward look into future, pay tribute to innovation, iconic vehicles, strong communities.

America’s favorite full size pickup, the 2020 Ford F-150 is the tough, smart and capable partner that suits every need from die-hard work truck to trail bashing pre-runner.

The Built Ford Tough Ranger and Transit make their way to the 2019 Specialty Equipment Market Association show with custom rides showcasing a wide range of personalization opportunities.

Ford news from the Specialty Equipment Market Association show in Las Vegas.

Ford, America’s truck leader, introduces the next level of Built Ford Tough heavy-duty pickup truck capability, power and technology with the new 2020 F-Series Super Duty.

A survey of American drivers and those around the world has revealed the majority expect electric vehicles to replace gasoline-engine cars in the near future, yet misconceptions may stop them switching from pump to plug any time soon.

As America’s truck leader, we prefer to let our actions speak louder than words.

2019 UAW-Ford Negotiations Media Fact Guide

The 2020 F-Series Super Duty is delivering next-level capability in an all-new way – the Tremor Off-Road Package. Tremor pushes the boundaries of Super Duty off-road capability with new hardware and tech to handle rough terrain, providing greater towing and payload than Ram Power Wagon.

Inside the Ford plant on Chicago’s south side, it’s difficult to recognize that it is the company’s oldest continuously producing plant.

 Ford Motor Company is aiming to make each part of its ownership experience easier and worry-free, building customer ranks and revenues over time, led by Chief Customer Experience Officer Elena Ford.

Ford Motor Company is announcing the procurement of 500,000 megawatt hours of locally sourced Michigan wind energy through DTE’s MIGreenPower program.

As part of a comprehensive redesign of its global business, Ford Motor Company today announced it will exit the commercial heavy truck business in South America.

America’s favorite all-time SUV – Ford Explorer – is now even more adventure-ready, thanks to new Yakima vehicle accessories available in Ford showrooms when the all-new SUV goes on sale this summer.

Ford Motor Company (NYSE: F) today highlighted its commitment to reinvent the future of mobility by transforming the company through operational fitness and allocating capital to high-growth and high-margin product segments and smart vehicles and services.

Already accounting for nearly two-thirds of police vehicle sales in the United States, Ford believes it has found the key to continue winning over the hearts of the law enforcement community.

Inside Ford’s new Advanced Manufacturing Center, an engineer stands in front of a 3D printing machine churning out brake parts for Ford’s soon-to-be-introduced Shelby Mustang GT500. Across the room, two team members strap on virtual reality headsets to design and simulate production lines, while another is working alongside a collaborative robot, programming a safer way to install a vehicle part.

Ford this weekend kicks off its new Built Ford Proud advertising campaign highlighting the innovation and manufacturing might of America’s favorite automotive brand ahead of an onslaught of all-new vehicles coming in 2019.

Ford news from the Specialty Equipment Market Association show in Las Vegas.