Ford U.S. retail sales gain 17% in Q4, driving full-year 2024 retail gains of 6% - twice the rate of the estimated overall retail industry.

Ford Performance and M-Sport will compete in the rally’s T1+ category with the purpose-built Raptor T1+ and a team of skilled drivers.

Ford has launched over 70 improvements to the Bronco line aimed at enhancing the customers’ experience with their Bronco vehicle.

In the heart of Baja California, Ford Performance celebrated an extraordinary achievement: a two-truck victory in the 2024 Baja 1000.

2025 Ford Bronco arrives with new standard equipment and refinements for every trim.

A must-have lineup of Ford trucks and SUVs is creating new opportunities to help customers imagine, build and show off the ride of their dreams with Ford Custom Garage personalization kits.

Ford reported third-quarter 2024 results that indicate the long-term value creation made possible by a winning lineup of internal combustion, hybrid and electric vehicles for retail and commercial customers combined with an advantaged strategy and global footprint.

A Baja 1000-winning legendary name returns to the Ford lineup.

Ford Performance returns to the 2024 Rebelle Rally with a five-truck lineup, as it continues its partnership with the all-women's off-road competition.

The new 2025 Bronco Free Wheeling appearance package has arrived with a burst of red, orange, and yellow style inspired by Ford’s Free Wheeling trucks, vans and Broncos of the ‘70s and ‘80s.  

Ford believes it will take more than jumbo rebates to truly break through with the estimated 19 million people in the U.S. interested in electric vehicles. It will take convenience, peace of mind, and expert service.

The Sasquatch has been part of American folklore for centuries – and one lucky Bronco fan is going to win a one-of-a-kind Bronco Sasquatch Searcher SUV to help them find it.

Ford engineers have delivered significant low-end torque and horsepower improvements to the 3.0-liter EcoBoost® engine in the Ranger Raptor and Bronco Raptor thanks to a new software calibration from Ford Performance Parts.

Bronco® Sport is upgraded for 2025 with increased capability, advanced new technologies and modular, accessory-ready functional updates inside and out.

Something Big Coming to Bronco Sport Aug. 26

Ford and N+ – a leader in cycling technology – bring the spirit and performance of Bronco and Mustang to two wheels through a lineup of new officially licensed e-bike models.

Customers exercising “freedom of choice” made Ford the No. 1 gas, No. 2 electric and No. 3 hybrid vehicle brand in the U.S. and the company remains confident in full-year 2024 results.

Ford today received revised incentive offers consistent with previously announced changes to BlueOval Battery Park Michigan and other jobs and investments in Michigan.

The heritage of Ford Motor Company with the armed forces and veterans is an inspiring one that is not too well known.

Ford's first-ever Proud to Honor: Bronco Off-Roadeo gave veterans, military families, and survivors an opportunity to celebrate service and create memories.

Ford leaps 14 spots to No. 9 from No. 23, Bronco Sport was named best small SUV for initial quality, and Lincoln also improves its performance.

This October, Ford will make Tennessee home to the fifth Bronco Off-Roadeo adventure driving school, where owners and enthusiasts can receive instruction on how to take Bronco family SUVs off-road.

Ford Motor Company again solidified its position as the No. 1 American automaker in terms of vehicles assembled1, vehicles exported from America to other countries3 and hourly workers employed. Ford earned the top spot for the sixth consecutive year, the latest data from S&P Global Mobility shows.

Under dramatically darkened skies, and in front of owners at the Bronco Off-Roadeo Texas, Ford introduced the 2024 Bronco Raptor Black Appearance Package.

Across gas and hybrid vehicles, an increasing preference for hybrid trucks and SUVs helped deliver Ford the best-ever quarterly hybrid sales record.

Ranger Raptor Assault School is a new, exclusive owner experience designed specifically for the Ranger Raptor.

With hotel rooms virtually sold out, Ford is offering Bronco and Bronco Sport customers a special opportunity to experience the upcoming total solar eclipse on April 8 at Bronco Off-Roadeo just outside Austin, Texas.

Ford Bronco 4600 once again took on and conquered one of the toughest tests in the off-road race calendar in its third King of the Hammers appearance.

Ford Performance and Ford Bronco are set to take on the rugged terrain of Johnson Valley once again with a strong lineup of drivers and teams competing at the King of the Hammers off-road race.

Ford will create nearly 900 new jobs and add a third crew at Michigan Assembly Plant to increase production of the popular Bronco and Bronco Raptor sport-utility vehicles and the all-new Ranger and Ranger Raptor pickups.

Ford engineers in Cologne launched an innovative research project to explore how olive tree pruning waste could be re-purposed to create auto part prototypes.

– Ford continued to broaden consumers’ options in 2023, solidifying its leadership in gas vehicle lines with its best-selling trucks and vans, while also accelerating sales of its electric and hybrid vehicles to new records.

Ford and Sydney Sweeney, in collaboration with Dickies, launch a new workwear line.

Ford off-road vehicles lead the way in the stock classes, clearing 1,200 miles of rugged terrain up the Baja Mexico peninsula.

Ford Performance is set to enter and compete in the 56th SCORE Baja 1000, one of the most grueling off-road races on the planet, with two of its most capable stock-based race vehicles – Bronco Raptor and F-150 Raptor R.

Outdoor and off-road enthusiasts across America now have access to Ford's Bronco Off-Roadeo, through a newly designed Half-Day Adventure at one of four unique U.S. locations. 

Ford Performance Parts is showing custom concept packages at this year’s SEMA Show that will be available to customers starting in 2024.

Ford’s third-quarter 2023 results illustrated how the company is beginning to fulfill the growth potential of the customer-focused Ford+ plan – and underscored the vital role of higher quality and lower costs in driving profitability.

Bronco® brand has once again showcased its Built Wild™ capability in the Rebelle Rally off-road navigation competition, with the Ford Performance team of Melissa Clark and Jessica Moore securing an unmatched fourth-consecutive victory for Bronco Sport in the X-CROSS Class and Laura Wanlass and Maria Guitar taking the bronze in the 4x4 Class.

Ford posted gains across its portfolio of gas, electric and hybrid vehicle lines in the third quarter.