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Ford Bronco® and Ford Performance continue to reign over the grueling terrain of Johnson Valley, California, repeating last year’s 1-2-3 podium sweep in the 18th annual King of the Hammers Ultra4 4600 stock class.
Beginning this summer, new Bronco Raptor SUV owners will be able to put the Bronco Raptor through an Ultra4 Racing-inspired, desert-dune conquering and Baja rock-crawling adventure outside of Las Vegas.
A must-have lineup of Ford trucks and SUVs is creating new opportunities to help customers imagine, build and show off the ride of their dreams with Ford Custom Garage personalization kits.
Ford reported third-quarter 2024 results that indicate the long-term value creation made possible by a winning lineup of internal combustion, hybrid and electric vehicles for retail and commercial customers combined with an advantaged strategy and global footprint.
Ford Performance returns to the 2024 Rebelle Rally with a five-truck lineup, as it continues its partnership with the all-women's off-road competition.
The new 2025 Bronco Free Wheeling appearance package has arrived with a burst of red, orange, and yellow style inspired by Ford’s Free Wheeling trucks, vans and Broncos of the ‘70s and ‘80s.
Ford believes it will take more than jumbo rebates to truly break through with the estimated 19 million people in the U.S. interested in electric vehicles. It will take convenience, peace of mind, and expert service.
The Sasquatch has been part of American folklore for centuries – and one lucky Bronco fan is going to win a one-of-a-kind Bronco Sasquatch Searcher SUV to help them find it.
Ford engineers have delivered significant low-end torque and horsepower improvements to the 3.0-liter EcoBoost® engine in the Ranger Raptor and Bronco Raptor thanks to a new software calibration from Ford Performance Parts.
Bronco® Sport is upgraded for 2025 with increased capability, advanced new technologies and modular, accessory-ready functional updates inside and out.
Ford and N+ – a leader in cycling technology – bring the spirit and performance of Bronco and Mustang to two wheels through a lineup of new officially licensed e-bike models.
Customers exercising “freedom of choice” made Ford the No. 1 gas, No. 2 electric and No. 3 hybrid vehicle brand in the U.S. and the company remains confident in full-year 2024 results.
Ford today received revised incentive offers consistent with previously announced changes to BlueOval Battery Park Michigan and other jobs and investments in Michigan.
Ford's first-ever Proud to Honor: Bronco Off-Roadeo gave veterans, military families, and survivors an opportunity to celebrate service and create memories.
This October, Ford will make Tennessee home to the fifth Bronco Off-Roadeo adventure driving school, where owners and enthusiasts can receive instruction on how to take Bronco family SUVs off-road.
Ford Motor Company again solidified its position as the No. 1 American automaker in terms of vehicles assembled1, vehicles exported from America to other countries3 and hourly workers employed.
Ford earned the top spot for the sixth consecutive year, the latest data from S&P Global Mobility shows.
Under dramatically darkened skies, and in front of owners at the Bronco Off-Roadeo Texas, Ford introduced the 2024 Bronco Raptor Black Appearance Package.
With hotel rooms virtually sold out, Ford is offering Bronco and Bronco Sport customers a special opportunity to experience the upcoming total solar eclipse on April 8 at Bronco Off-Roadeo just outside Austin, Texas.
Ford Performance and Ford Bronco are set to take on the rugged terrain of Johnson Valley once again with a strong lineup of drivers and teams competing at the King of the Hammers off-road race.
Ford will create nearly 900 new jobs and add a third crew at Michigan Assembly Plant to increase production of the popular Bronco and Bronco Raptor sport-utility vehicles and the all-new Ranger and Ranger Raptor pickups.
Ford engineers in Cologne launched an innovative research project to explore how olive tree pruning waste could be re-purposed to create auto part prototypes.
– Ford continued to broaden consumers’ options in 2023, solidifying its leadership in gas vehicle lines with its best-selling trucks and vans, while also accelerating sales of its electric and hybrid vehicles to new records.
Ford Performance is set to enter and compete in the 56th SCORE Baja 1000, one of the most grueling off-road races on the planet, with two of its most capable stock-based race vehicles – Bronco Raptor and F-150 Raptor R.
Outdoor and off-road enthusiasts across America now have access to Ford's Bronco Off-Roadeo, through a newly designed Half-Day Adventure at one of four unique U.S. locations.
Ford’s third-quarter 2023 results illustrated how the company is beginning to fulfill the growth potential of the customer-focused Ford+ plan – and underscored the vital role of higher quality and lower costs in driving profitability.
Bronco® brand has once again showcased its Built Wild™ capability in the Rebelle Rally off-road navigation competition, with the Ford Performance team of Melissa Clark and Jessica Moore securing an unmatched fourth-consecutive victory for Bronco Sport in the X-CROSS Class and Laura Wanlass and Maria Guitar taking the bronze in the 4x4 Class.
Ford is sponsoring five teams at this year's Rebelle Rally, with four teams trying to extend the multi-year success of Bronco® and Bronco® Sport, while the fifth strives to complete the grueling course in the all-electric Mustang Mach-E® Rally.
Continuing to give Bronco owners new choices, Ford is adding new options to the flagship Bronco Raptor for 2024, just in time for Broncos 58th birthday.
It’s time (once again) to get into the free-wheelin’ spirit with the 2024 Ford Bronco Sport Free Wheeling special edition, a new addition to the Bronco Sport family inspired by the Ford Free Wheeling trucks, vans and Broncos of the 1970s.
As the threat of wildfires increases, Ford Motor Company and the Bronco Wild Fund are donating a Bronco Badlands® SUV with Sasquatch® off-road package to the National Park Service.
Today, Ford Motor Company, the Ford Fund and Team Rubicon announce Team Rubicon Powered by Ford, a new disaster relief initiative that will serve the growing number of communities across the United States that are impacted by hurricanes, tornadoes, earthquakes and wildfires.
Ford has combined the latest wind tunnel technology with the equivalent of a vehicle-sized treadmill to help create its next-generation of production vehicles, including the all-new Mustang Dark Horse.
The best-known sports car will compete in the world’s most iconic endurance race as the Ford Mustang GT3 takes on the challenge of the 24 Hours of Le Mans in June 2024.
Less than two quarters into full deployment, the teams behind the Ford+ growth plan’s new customer-centered business segments are redefining customer value, while at the same time reducing cyclicality, improving capital efficiency, and generating profitable growth and strong free cash flow.
Proven globally to be ready for adventure, the all-new 2024 Ford Ranger pickup is built to enable owners to do more of what they love outdoors, with smart new features to explore new places and take on new challenges.
The wait is over; the all-new 2024 Ford Ranger Raptor is coming to North America. Raptor is based on a proven legacy of performance and built with uncompromised suspension design, power, purposeful technology, and rugged styling.
According to Ford CEO Jim Farley, the first quarter of organizing around and running the company on behalf of distinct customer groups produced solid operating results and a glimpse of the promise of its Ford+ growth plan.
Real adventures seldom happen where streets are paved. That’s why Ford is making it easy to discover, plan and share off-road journeys with the new Bronco® Trail App.
Trevor Worthington, who for the past year has led vehicle programs for Ford Blue’s gas-powered and hybrid vehicles, is retiring from the company effective April 28.
An actor restoring a Bronco. A professional stunt driver defying stereotypes. A big wave surfer with a passion for trucks. These are drivers that will be featured the next chapter of Ford Motor Company’s “Built Ford Proud” campaign.
Ford is increasing production at manufacturing plants across North America to meet strong customer demand for vehicles including Mustang Mach-E, F-150 Lightning, Bronco Sport and Maverick.
Ford Bronco® and Ford Performance continue to reign over the grueling terrain of Johnson Valley, California, repeating last year’s 1-2-3 podium sweep in the 18th annual King of the Hammers Ultra4 4600 stock class.
Beginning this summer, new Bronco Raptor SUV owners will be able to put the Bronco Raptor through an Ultra4 Racing-inspired, desert-dune conquering and Baja rock-crawling adventure outside of Las Vegas.
Ford Performance and Bronco® will compete in the 17th annual King of the Hammers Ultra4 off-road racing event that combines high-speed desert running with extreme rock crawling to showcase Bronco’s Built Wild™ advanced off-road technologies and capabilities.
After more than two decades, Ford is returning to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long term strategic technical partnership for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.
Edmunds, a trusted guide in car shopping for over 50 years, has named the Ford F-150 as its Top Rated Truck – for the third consecutive year – and the F-150 Lightning as its Top Rated Electric Truck for 2023.
Ford Motor Company will urge owners of 2020-2023 MY Bronco Sport and Escapes with 3-cylinder, 1.5L engines to visit their dealership to inspect for a potential cracked fuel injector.
Elevating its adventure game, Ford is introducing a new off-road package that brings increased capability and style with the new Bronco Sport Black Diamond Off-Road Package and is expanding Bronco Off-Roadeo access for customers that purchase a new 2023 Bronco Sport vehicle.
Earning a three-peat in the Rebelle Rally’s X-Cross™ class, Bronco Sport once again proves that Bronco, Ford’s outdoor brand of only-4x4 vehicles is furthering adventure for novice and off-road pros through its Built Wild innovative design, capability and durability.
Bronco, Ford’s outdoor brand of Built Wild and only-4x4 SUVs, will attempt to make it three victories in a row at the Rebelle Rally’s X-Cross bone stock class when it takes Bronco Sport™ back to the event today. The Bronco Sport will join a Bronco two-door and four-door at the all-woman outdoor navigation competition.
Ford Motor Company today is accelerating the Ford+ plan for growth and value creation with key leadership changes to support the development of breakthrough electric vehicles at scale, strengthen its internal combustion product line and transform the company’s global supply chain management.
The Detroit Auto Show is back in the Motor City for the first time in over three years, offering attendees a fresh chance to get up close and personal with a slew of new Ford vehicles – including the all-new, seventh-generation Mustang that debuts Sept. 14.
Bronco® brand is taking trail riders to their off-road roots with the introduction of the 2023 Bronco and Bronco Sport™ Heritage and Heritage Limited editions.
Following the success of the 2022 Maverick, Ford is expanding its compact truck lineup with the new 2023 Maverick Tremor™ Off-Road Package, one of Ford’s hottest products becoming available as the company again begins taking new customer orders for its lineup of high-demand vehicles.
Two highly respected Ford Motor Company senior leaders – Hau Thai-Tang and Frederiek Toney – have announced they will retire later this year, and Ford said Dave Bozeman is joining the company to help advance the Ford+ plan after successful tenures at Amazon, Caterpillar and Harley-Davidson.
Today, on its 119th anniversary, Ford Motor Company is making a century of its archival material available to the public through a new online database called the Ford Heritage Vault.
Ford is expanding the curriculum and adding locations to its premier training program designed to add more specially trained automotive technicians to a fast-growing field that now includes electric vehicles.
From behind the wheel, the extreme off-road capability of the Ultra4-inspired 2022 Bronco Raptor™ is complemented by a dynamic display in a fully customizable 12-inch digital cluster that illustrates the optimization enabled by each drive mode.
Ford and Lincoln customers with Amazon Alexa Built-in can now teach Alexa to perform vehicle functions based on their preferred phrasing thanks to new, enhanced Car Control capabilites.
When Rachel Sampson took delivery of her 2021 Ford Bronco® last November, she joined a growing number of Americans choosing a four-wheel-powered vehicle to expand their capabilities in outdoor experiences.
The 2022 Ford Explorer® and Bronco® Sport SUVs have earned TOP SAFETY PICK+ awards from the Insurance Institute for Highway Safety, the highest possible rating issued by the independent, non-profit group.
Ford is continuing to transform its global automotive business, accelerating the development and scaling of breakthrough electric, connected vehicles, while leveraging its iconic nameplates to strengthen operating performance and take full advantage of engineering and industrial capabilities.
For off-roaders looking to go further off the grid, Ford today is debuting the new 2022 Ford Bronco® Everglades™ special edition – an SUV born to breathe when the air gets thick and designed to press on when the trail turns others around.
With a podium-sweep at the 2022 King of the Hammers, and nearly one-year-to-the-day from the vehicle’s debut at the very race weekend, Bronco Brand and Ford Performance are solidifying the Built Wild™ off-road racing legacy of the Bronco 4600 stock class race vehicles.
Ford Mustang, the iconic sports car that created the pony car segment, will lead Ford’s return to global sports car racing as Ford Performance prepares a new GT3 race car for competition in 2024.
Ford Motor Company and the Pope Francis Center in Detroit will auction a unique Bronco® paying homage to the original 1966 Ford Bronco at the annual Barrett-Jackson Auction in Scottsdale, Arizona, on Thursday.
Two icons that have tackled off-road terrain for years are coming together to take on even more: Bronco® and Raptor™. Built for desert running and boulder crawling, the all-new 2022 Ford Bronco Raptor gives off-roaders next-level performance.
The all-new 2022 Ford Bronco has taken home the 2022 North American Utility of the Year award and the all-new 2022 Ford Maverick received the 2022 North American Truck of the Year award today.
Ford Hall of Fans, now entering its fourth season recognizing some of the most passionate and electrifying NFL enthusiasts across the country, is welcoming a new group of superfans to its prestigious club.
Consumer products made from recycled ocean plastics include everything from sunglasses and T-shirts to running shoes and yarn. Now, Ford is adding to its legacy as a leader in sustainability and is the first automaker to use 100% recycled ocean plastics to produce automotive parts.
Innovating the off-road landscape for the hardest-core enthusiasts, Bronco™ brand is taking its desert racing expertise to a new level with the all-new Ford Bronco DR – a first-of-its-kind limited-production Baja 1000 desert race SUV based on the Bronco four-door SUV.
A fresh new lineup of Ford trucks and SUVs – including the all-new Maverick pickup and all-electric Mustang Mach-E SUV – is creating new opportunities for customers to imagine, build and show off personalized versions of their new rides with Ford Performance Parts and Ford Licensed Accessories.
The Built Wild™ Bronco® brand makes its live debut at the annual SEMA Show Nov. 2-5 in Las Vegas, showcasing a diverse lineup of personalized two- and four-door Bronco and Bronco Sport SUVs for everything under the sun, from winter fun to rocky desert trails.
Alexandra Ford English has been named to the newly created position of global brand merchandising director at Ford and will lead the creation of an expanded collection of branded offerings for passionate fans of the Blue Oval.
Today, Ford Performance is excited to share a sneak peek of one of the Bronco special edition vehicles that will be available in 2022. More details will be shared later.
As the first pre-production F-150 Lightning trucks roll out of Ford’s new Rouge Electric Vehicle Center and demand soars for the all-electric truck, Ford today said it will increase investment and add jobs to boost production.
The all-new Ford Bronco Sport and Mustang Mach-E earned the top spots in their respective segments in the J.D. Power 2021 APEAL Study, and Ford also received recognition from the group for its young lineup and significant launches.
Bronco® brand, the all-new family of only-4x4 SUVs from Ford, is redefining the off-road landscape with suspension designs to elevate off-road driving performance on various types of terrain without sacrificing on-road drivability or control.
Looking to build upon last year’s first-place finish and further demonstrate every model’s Built Wild™ promise, Ford is sending its full Bronco® outdoor brand lineup of all-4x4 SUVs to compete in the 2021 Rebelle Rally – an all-women off-road event that challenges participants to conquer the harsh desert terrains of Nevada and California.
Bronco® brand, the Ford outdoor brand of Built Wild™ and only-4x4 vehicles, today reveals the 2021 Bronco Riptide custom build vehicle, designed with West Coast fun and factory-backed accessory personalization in mind.
Starting this year, Ford will roll out all-new standard certified cabin air filters called Ford Refresh95, with plans to cover a majority of its lineup by the end of 2023.
Ford is arriving to Chicago Auto Show in full force with a fresh new lineup of must-see vehicles, including an all-electric truck, an all-new compact pickup, and iconic nameplates in Bronco and Mustang Mach-E.
Ford said adjusted earnings before interest and taxes for the second quarter of 2021, which ends in two weeks, will surpass its expectations and be significantly better than a year ago.
After 25 years, the Built Wild and always 4x4 SUV is rolling off the line at the Michigan Assembly Plant, which underwent a $750 million upgrade and added 2,700 jobs to get the job done.
The Bronco® outdoor lifestyle brand of all-4x4 SUVs adds to its adventure legacy with the June 28 opening of a first-of-its-kind Bronco Off-Roadeo experience center in Horseshoe Bay, Texas, near Austin.
Out of nearly 10,000 entries, all-new 2021 Ford Bronco two- and four-door SUV honored in the top 75 pinnacles of design globally across numerous disciplines and industries, taking home prestigious iF Design gold award 2021.
Settling in for a drive in an enhanced, upgraded vehicle will now become a regular experience for Ford owners as the company routinely delivers new features and improvements through its wireless software update technology called Ford Power-Up.
Despite the COVID-19 pandemic, Ford Motor Company is continuing to support children through its Drive 4 UR School program with virtual test drives of its most popular vehicles. The experience will benefit public school students across the country through a $1 million total donation.
Adding to Bronco® brand’s off-road competition credentials, two lead Ford Bronco engineers piloting an all-new, fully stock 2021 Bronco Badlands four-door SUV across the harsh terrain of Mexico’s Baja peninsula landed a podium finish in the NORRA Mexican 1000 off-road rally.
The 2021 Ford Bronco Sport has earned a TOP SAFETY PICK+ award from the Insurance Institute for Highway Safety, the highest possible rating issued by the independent, non-profit group.
Ford vehicles now offer another way to enrich people’s car rides and road trips, whether they’re preparing to enjoy the great outdoors or rediscover their own neighborhoods after more than a year of lockdowns and restrictions.
Bronco® announces collaborations with three of the leading off-road aftermarket companies, further expanding the list of Ford-approved off-road parts and accessories available for the summer launch of Bronco two- and four-door SUVs.
Ford Motor Company is again the top automaker in America in terms of production, vehicle sales of U.S. made cars, trucks and SUVs and employment of hourly autoworkers.
The two- and four-door Ford Bronco® SUV’s patented off-road modular design offers a user-friendly platform that can be stripped to its base structure so that alternate doors, fenders and grille can be added in one afternoon. The following day, a whole new Bronco SUV can be reconfigured for another new adventure with a different body and roof setup.
Five lifestyle accessory bundles – Bike, Water, Snow, Camping and Cargo – are tailored to help Bronco Sport owners customize their vehicles and haul more gear to enhance their adventures.
Senior leaders from Ford will discuss the fourth-quarter and full-year 2020 operating environment and the company’s financial results, which will be released this Thursday, during a fireside chat hosted by J.P. Morgan Securities auto analyst Ryan Brinkman.
Built to conquer boulder fields and dry lakes, Bronco® – the outdoor brand of Built Wild™ 4x4 SUVs from Ford – expands its off-road presence by debuting three custom-built Bronco ULTRA4 4400 unlimited class race vehicles that will compete in this year’s grueling King of the Hammers off-road racing event, which runs Feb. 2-6 in Johnson Valley, Calif.
One of the auto industry’s most influential design leaders will retire from Ford Motor Company this spring and be succeeded by an accomplished global industry veteran.
Ford Motor Company today announced it will serve customers in the South America region with a portfolio of exciting connected and increasingly electrified SUVs, pickups and commercial vehicles sourced from Argentina, Uruguay and other markets, as Ford Brazil ceases production operations in 2021.
So the story goes that a herd of goats came upon a colt in the mountains trapped under a rock. They rescue him, then raise him as their own, teaching him to navigate the craggy terrain and rough waters of the region.
The Bronco R Race Prototype, piloted by Cameron Steele, Shelby Hall and a team of veteran Ford off-road racers, finished the 53rd SCORE-International Baja 1000 in Class 2 in just over 32 hours.
An extreme version of Built Wild™ – the Bronco R race prototype – will run the 2020 SCORE International Baja 1000, piloted by Cameron Steele, Shelby Hall and a team of veteran Ford Baja off-road racers.
With four new nameplates entering Ford showrooms, expanded services for fleet and retail customers, and increasing availability of accessories, the message at its annual dealer meeting was clear – Ford is poised for growth.
The Ford Bronco® brand just opened its all-new Bronco build-and-price configurator, enabling customers for the first time the opportunity to visualize the color and material choices that reinforce the rugged nature of the Built Wild™ brand.
Bronco® and Filson today announced they are joining forces to celebrate wildland firefighters and raise funds to help maintain and preserve America’s natural resources and National Forests.
Seven episodes of Ford’s new podcast, Bring Back Bronco: The Untold Story, are now available on Apple Podcasts, Google Podcasts, Spotify, Stitcher and everywhere listeners find their favorite podcasts.
In honor of the largest North American gathering of classic Ford Broncos, the Bronco brand, Ford’s new outdoor brand, debuted an all-new, one-of-a-kind four-door Bronco OG Concept to kick off this year’s Bronco Super Celebration East in Townsend, Tennessee.
Six episodes of Ford’s new podcast, Bring Back Bronco: The Untold Story, are now available on Apple Podcasts, Google Podcasts, Spotify, Stitcher and everywhere listeners find their favorite podcasts.
Listening to reservation-holder feedback, Ford is expanding the availability of its high-performance off-road Sasquatch™ package to all-new Bronco two- and four-door models with a class-first 7-speed manual transmission.
The first five episodes of Ford’s new podcast, Bring Back Bronco: The Untold Story, are now available on Apple Podcasts, Google Podcasts, Spotify, Stitcher and everywhere listeners find their favorite podcasts.
Ford today announced an even deeper commitment to American manufacturing, celebrating the production start of the all-new F-150 at the storied Ford Rouge Center and confirming construction of the new Rouge Electric Vehicle Center where it will build the all-electric F-150 by mid-2022.
The first four episodes of Ford’s new podcast, Bring Back Bronco: The Untold Story, are now available on Apple Podcasts, Google Podcasts, Spotify, Stitcher and everywhere listeners find their favorite podcasts.
The first three episodes of Ford’s new podcast, Bring Back Bronco: The Untold Story, are now available on Apple Podcasts, Google Podcasts, Spotify, Stitcher and everywhere listeners find their favorite podcasts.
As people around the world start driving more again, Ford and INRIX will soon help them find cheaper options for fuel prices and that elusive open parking spot.
First Bronco family adventure concepts show how hundreds of factory-backed accessories make Bronco two-door, four-door and Bronco Sport personalization, performance and off-road utility easy and more affordable.
The first two episodes of Ford’s new podcast, Bring Back Bronco: The Untold Story, are now available on Apple Podcasts, Google Podcasts, Spotify, Stitcher and everywhere listeners find their favorite podcasts.
Ford is expanding its customer loyalty program by introducing the FordPass™ Rewards Visa® Card In collaboration with First National Bank of Omaha and Visa.