A must-have lineup of Ford trucks and SUVs is creating new opportunities to help customers imagine, build and show off the ride of their dreams with Ford Custom Garage personalization kits.

Widely known as both the “Godfather” of Ford Motor Company’s racing efforts, and a prominent ambassador for the sport of auto racing globally, Edsel B. Ford II was honored as a Bob Russo Heritage Award winner at the 2024 Induction Ceremony for the Motorsport Hall of Fame of America.

Ford Performance Parts is showing custom concept packages at this year’s SEMA Show that will be available to customers starting in 2024.

If there’s anything Mustang customers always want, it’s more power, and Ford Performance Parts is delivering in a big way. A way that can make at least 800 horsepower.

Everything you need to know about the 2023 Ford Maverick.

Ford has teamed up with leading aftermarket builders and parts manufacturers to deliver 10 unique versions of its hottest vehicles, highlighting the ways customers can personalize their rides with hundreds of Ford Performance Parts and Ford Licensed Accessories.

The all-new 2022 Ford Bronco has taken home the 2022 North American Utility of the Year award and the all-new 2022 Ford Maverick received the 2022 North American Truck of the Year award today.

Ford today previews the future of electrified custom vehicles with the reveal of the all-electric F-100 Eluminator concept.

Innovating the off-road landscape for the hardest-core enthusiasts, Bronco™ brand is taking its desert racing expertise to a new level with the all-new Ford Bronco DR – a first-of-its-kind limited-production Baja 1000 desert race SUV based on the Bronco four-door SUV.

A fresh new lineup of Ford trucks and SUVs – including the all-new Maverick pickup and all-electric Mustang Mach-E SUV – is creating new opportunities for customers to imagine, build and show off personalized versions of their new rides with Ford Performance Parts and Ford Licensed Accessories.

Ford news from the Specialty Equipment Market Association show in Las Vegas.

The Built Wild™ Bronco® brand makes its live debut at the annual SEMA Show Nov. 2-5 in Las Vegas, showcasing a diverse lineup of personalized two- and four-door Bronco and Bronco Sport SUVs for everything under the sun, from winter fun to rocky desert trails.

For once, what happened in Vegas, does not have to stay there.

Ford and Webasto today reveal Mustang Lithium, an ultra-high-performance battery electric Mustang fastback prototype.

In terms of gag gifts, it was a good one – perfect, in fact, for a classic car enthusiast. Now years later, it will finally get the attention it deserves.

Hinting at upcoming Bronco production model, Ford’s Bronco R race prototype debuts in the desert to celebrate 50th anniversary of Rod Hall’s historic Baja 1000 win.

Ford F-150 and Mustang remain two of the most beloved nameplates on roads everywhere, including roads that lead to the annual Specialty Equipment Market Association show.

Fun and fashionable, the 2008 Ford Flex dared to be bold. It gained a loyal following as a stylish, roomy wagon blending sport/utility vehicle and minivan capability in a low-slung retro-inspired package.

The new 2020 Ford F-Series Super Duty blasts its way to the annual Specialty Equipment Market Association show with five fresh takes on a perennial favorite for vehicle customization.

The all-new 2020 Ford Escape and Explorer make their debut at the annual Specialty Equipment Market Association show, joining Ford Expedition with tricked-out builds highlighting the latest trends in customization.

The Built Ford Tough Ranger and Transit make their way to the 2019 Specialty Equipment Market Association show with custom rides showcasing a wide range of personalization opportunities.

Ford news from the Specialty Equipment Market Association show in Las Vegas.

To better meet the needs of adventure-seeking Ford customers, Ford Accessories will offer Yakima outdoor adventure products through Ford dealerships starting with the launch of the all-new 2019 Ford Ranger in early 2019.

In summer 2006, Dr. Jim Osborn and his wife Amy Jo welcomed their newborn son, Austin Hatcher, into the world. Within weeks, their bright, cuddly baby boy began to show signs of an illness, and days later, they would learn he had inoperable brain cancer.

The Ford GT Carbon Series will be shredding tracks soon as the lightest of the road-going Ford supercars – and unlike its sibling racer, it will want to be driven home after time sheets are collected.

World champion drifter Vaughn Gittin Jr. and his RTR Vehicles team are working with Ford Performance to provide a definitive collaboration of style, performance and fun with the new Series 1 Mustang RTR Powered by Ford Performance – the latest addition to the Mustang family.

Three perennial favorite Ford vehicles collected Vehicle of the Year awards at the 2018 Specialty Equipment Market Association show. F-Series, Mustang and Focus all received top honors.

Ford news from the Specialty Equipment Market Association show in Las Vegas.

Drift superstar Vaughn Gittin Jr. stopped by the Ford booth at the Woodward Dream Cruise today to officially hand over keys to the 700-horsepower Eagle Squadron Mustang GT to its new owner Brayton Williams.

Ford Performance, along with drifting champ Vaughn Gittin Jr. have teamed up to create a one-of-a-kind Eagle Squadron Mustang GT to commemorate the 100th anniversary of the Royal Air Force for this year’s Experimental Aircraft Association’s The Gathering charity auction on July 26 in Oshkosh, Wisconsin.

Ford Focus and Ford F-Series are now back-to-back-to-back winners of Hottest Hatch and Hottest Truck awards from the Specialty Equipment Market Association. Ford’s domination of the show continues, as it collects these coveted awards at a greater pace than any other automaker. Ford has won 15 out of the 33 Hottest Vehicle awards presented by SEMA since 2010.

Ford today announces the all-new Ford Performance Drift Stick, the first-ever, rally-inspired electronic handbrake, developed and designed for Focus RS and approved by rally and stunt star Ken Bock.

Ford will bring its legendary performance legacy to help fuel Bob Tasca III’s Mustang Funny Car for the 2018 NHRA drag racing season.

A storied history in powertrain development between Ford Performance and Roush Performance continues with a new state-of-the-art supercharger that peaks at 700 horsepower for the new V8-powered 2018 Mustang GT.

Ford news from the Specialty Equipment Market Association show in Las Vegas.

Ford Performance today unveils an all-new, non-street legal, track-ready Shelby FP350S race car at the 2016 Performance Racing Industry show in Indianapolis.

Ford Mustang, Ford Focus and Ford F-Series are officially Hottest Coupe, Hottest Hatch and Hottest Truck of this year’s Specialty Equipment Market Association show. As if that isn’t impressive enough, all three are back-to-back award winners this year, the 50th anniversary of the SEMA show.

Ford Performance debuts an all-new data-logging app and a global turnkey Mustang GT4 race car today at the 2016 Specialty Equipment Market Association (SEMA) show. Ford is also showcasing more than 50 builder concepts based on its vehicles and winning race cars, including the Le Mans-conquering Ford GT and a vast collection of Ford Performance Parts.

Ford, America’s truck leader for nearly 40 years, will enter its all-new 2017 F-150 Raptor in the 49th running of the SCORE Baja 1000 off-road endurance event, Nov. 16-20. Four-time Baja 1000 winner Greg Foutz will pilot the truck. Ahead of the race, the Ford Performance-supported F-150 Raptor will be on display at the 2016 SEMA show, Nov. 1-4.

Ford Motor Company will cruise into Las Vegas in early November, showcasing more than 50 customized vehicles and delivering multiple Ford Performance announcements for the 2016 SEMA show. For Ford's latest SEMA news follow #FordSEMA.